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Sport sponsorship and endorsem...
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Showing
1
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10
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72,014
Sort
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date (newest first)
date (oldest first)
1
The effects of
sponsorship
on the promotion of
sports
events
Nuseir, Mohammed T.
- In:
International journal of business innovation and …
22
(
2020
)
2
,
pp. 191-207
Persistent link: https://www.econbiz.de/10012250900
Saved in:
2
Linking
sports
and sponsors
Wilber, Del
- In:
Journal of business strategy
9
(
1988
)
4
,
pp. 8-10
Persistent link: https://www.econbiz.de/10003706477
Saved in:
3
Comment: Leveraging
sport
events over time ; a comparison of
sponsorship
and
sport
event advertising
Mazodier, Marc
;
Quester, Pascale
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 33-34
Persistent link: https://www.econbiz.de/10010370715
Saved in:
4
Sport
event-sponsor fit and its effects on sponsor purchase intentions : a non-consumer perspective among athletes, volunteers and spectators
Papadimitriou, Dimitra
;
Kaplanidou, Kyriaki Kiki
; …
- In:
The journal of business & industrial marketing
31
(
2016
)
2
,
pp. 247-259
Persistent link: https://www.econbiz.de/10011486530
Saved in:
5
The effect of
sports
event tourism on event attitude and the brand equity of sportswear sponsors
Chun, Eunha
;
Ko, Jane
;
Lee, Jieun
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 72-91
Persistent link: https://www.econbiz.de/10010406154
Saved in:
6
Sport
sponsorship
insights
O'Reilly, Norm
;
Abeza, Gashaw
;
Harrison, Mark
-
2022
Persistent link: https://www.econbiz.de/10013176396
Saved in:
7
Content analyses of alcohol-related images during television broadcasts of major
sports
events in New Zealand
Gee, Sarah
;
Sam, Michael P.
;
Jackson, Steve J.
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 230-245
Persistent link: https://www.econbiz.de/10011781262
Saved in:
8
Unlocking the black box of
sponsorship
in participant-based
sport
Koronios, Konstantinos
;
Ntasis, Lazaros
;
Dimitropoulos, …
- In:
Sport, Business and Management : an international …
12
(
2022
)
5
,
pp. 598-617
Persistent link: https://www.econbiz.de/10014317599
Saved in:
9
Does the game matter? : analyzing
sponsorship
effectiveness and message personalization in
sport
live broadcasts
Herold, Elisa
;
Breuer, Christoph
- In:
Journal of sport management : the official journal of …
37
(
2023
)
4
,
pp. 290-301
Persistent link: https://www.econbiz.de/10014318084
Saved in:
10
A systematic literature review of charity
sport
event
sponsorship
Fechner, David
;
Filo, Kevin
;
Reid, Sacha
;
Cameron, Robyn
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
5
,
pp. 1454-1476
Persistent link: https://www.econbiz.de/10014330803
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