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Trust in cross-cultural b2b financial service relationships : the role of shared values
Houjeir, Roudaina; Brennan, Ross - In: Journal of financial services marketing : JFSM 21 (2016) 2, pp. 90-102
Persistent link: https://www.econbiz.de/10011537492
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Managing trade-in programs based on product characteristics and customer heterogeneity in business-to-business markets
Li, Kate J.; Fong, Duncan K. H.; Xu, Susan H. - In: Manufacturing & service operations management : M & SOM 13 (2011) 1, pp. 108-123
Persistent link: https://www.econbiz.de/10008905483
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How B2B companies create economic value by designing experiences and transformations for their customers
Pine, B. Joseph - In: Strategy & leadership : a publication of Strategic … 43 (2015) 3, pp. 2-6
Persistent link: https://www.econbiz.de/10011393012
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Power symmetry and the development of trust in interdependent relationships : the mediating role of goal congruence
Cuevas, Javier Marcos; Julkunen, Saara; Gabrielsson, Mika - In: Industrial marketing management : the international … 48 (2015), pp. 149-159
Persistent link: https://www.econbiz.de/10011346697
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Returns management in a business-to-business context : its impact on customer satisfaction
Vachon, Stephan; Hajmohammd, Sara; Patry, Karine - In: International journal of integrated supply management : … 8 (2013) 4, pp. 173-192
Persistent link: https://www.econbiz.de/10010359673
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The journey towards customer centricity and service growth in B2B : a commentary and research directions
Ulaga, Wolfgang - In: AMS review : official publication of the Academy of … 8 (2018) 1/2, pp. 80-83
Persistent link: https://www.econbiz.de/10011919274
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Customer relationship management models : a study of contemporary literature to identify company-to-client business activities
Sellitto, Carmine - 2012
Persistent link: https://www.econbiz.de/10011937255
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Relatinship investment and reciprocity : an empirical investigation
Yu, Yu - In: The journal of business & industrial marketing 30 (2015) 5, pp. 637-647
Persistent link: https://www.econbiz.de/10011341889
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The value creation scale of supplier-distibutor relationship in international markets
Lai, Chi-Shiun; Chan, Delphine Ya-Chu; Yang, Chin-Fang; … - In: The journal of business & industrial marketing 30 (2015) 2, pp. 171-181
Persistent link: https://www.econbiz.de/10010532063
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Corporate social responsibility in business-to-business markets : how organizational customers account for supplier corporate social responsibility engagement
Homburg, Christian; Stierl, Marcel; Bornemann, Torsten - In: Journal of marketing 77 (2013) 6, pp. 54-72
Persistent link: https://www.econbiz.de/10010203365