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Transformative subsistence entrepreneurship : a study in india
Sridharan, Srinivas; Maltz, Elliot; Viswanathan, Madhu; … - In: Journal of macromarketing : examining the interactions … 34 (2014) 4, pp. 486-504
Persistent link: https://www.econbiz.de/10010467241
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"Fish out of water" : understanding decision-making and coping strategies of English as second language consumers through a situational literacy perspective
Viswanathan, Madhu; Torelli, Carlos; Yoon, Sukki; … - In: The journal of consumer marketing 27 (2010) 6, pp. 524-533
Persistent link: https://www.econbiz.de/10008772883
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Marketing interactions in subsistence marketplaces : a bottom-up approach to designing public policy
Viswanathan, Madhu; Sridharan, Srinivas; Ritchie, Robin; … - In: Journal of public policy & marketing : JPP & M ; an … 31 (2012) 2, pp. 159-177
Persistent link: https://www.econbiz.de/10009679234
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Studying low-literate consumers through experimental methods : implications for subsistence marketplaces
Gau, Roland; Jae, Haeran; Viswanathan, Madhu - In: Journal of business research : JBR 65 (2012) 12, pp. 1683-1691
Persistent link: https://www.econbiz.de/10009683170
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Effects of pictorial product-warnings on low-literate consumers
Jae, Haeran; Viswanathan, Madhu - In: Journal of business research : JBR 65 (2012) 12, pp. 1674-1682
Persistent link: https://www.econbiz.de/10009683171
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From impactful research to sustainable innovations for subsistence marketplaces
Nakata, Cheryl; Viswanathan, Madhu - In: Journal of business research : JBR 65 (2012) 12, pp. 1655-1657
Persistent link: https://www.econbiz.de/10009683176
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Special issue: Sustainable innovations for subsistence marketplaces
Viswanathan, Madhu (contributor) - In: Journal of business research : JBR 65 (2012) 12, pp. 1655-1748
Persistent link: https://www.econbiz.de/10009683178
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Subsistence marketplaces : looking back, looking forward
Viswanathan, Madhu; Venugopal, Srinivas - In: Journal of public policy & marketing : JPP & M ; an … 34 (2015) 2, pp. 228-234
Persistent link: https://www.econbiz.de/10011414188
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Consumption constraints and entrepreneurial intentions in subsistence marketplaces
Venugopal, Srinivas; Viswanathan, Madhu; Jung, Kiju - In: Journal of public policy & marketing : JPP & M ; an … 34 (2015) 2, pp. 235-251
Persistent link: https://www.econbiz.de/10011414192
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Effects of illiteracy and innumeracy on consumer behavior : the dark side of consumer decision-making
Viswanathan, Madhu; Harris, James - 2000
Persistent link: https://www.econbiz.de/10001534250