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"Marketing theory and applications" ; 2001=Vol. 12

Krishnan, Ram (contributor); Viswanathan, Madhu (contributor) - 2001

Persistent link: https://www.econbiz.de/10001796328

Effects of functional illiteracy on consumer behavior : the dark side of consumer decision-making (revisited)

Viswanathan, Madhu; Harris, James - 2001

Persistent link: https://www.econbiz.de/10001585434

JPP&M's global perspective and impact : an agenda for research on marketing and public policy

Shultz, Clifford J.; Hoek, Janet; Lee, Leonard; Leong, … - In: Journal of public policy & marketing 41 (2022) 1, pp. 34-50

Persistent link: https://www.econbiz.de/10012703049

How global marketing can be more global and more marketing : a bottom-up perspective from subsistence marketplaces

Viswanathan, Madhu; Sreekumar, Arun - In: Journal of global marketing 34 (2021) 4, pp. 282-291

Persistent link: https://www.econbiz.de/10012650604

Negotiated agency in the face of consumption constraints : a study of women entrepreneurs in subsistence contexts

Venugopal, Srinivas; Viswanathan, Madhu - In: Journal of public policy & marketing 40 (2021) 3, pp. 336-353

Persistent link: https://www.econbiz.de/10012590308

The SAGE handbook of measurement

Walford, Geoffrey (contributor); Tucker, Eric (contributor); … - 2010 - Online-Ausg.

'The Handbook of Measurement' is a methodological resource which draws together contributions from the authors of the classic works in measurement studies of the past 25 years. It covers all core issues of measurement, with each chapter focusing on a different element