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Strategic market relationships : from strategy to implementation
Donaldson, Bill; O'Toole, Tom - 2002
Persistent link: https://www.econbiz.de/10001589958
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Strategic market relationships : from strategy to implementation
Donaldson, Bill; O'Toole, Tom - 2002 - Reprint.
Persistent link: https://www.econbiz.de/10004775373
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Number 7 - Classifying relationship structures: Relationship strength in industrial markets
Donaldson, Bill; O'Toole, Tom - In: The journal of business & industrial marketing 15 (2000) 6-7, pp. 491-506
Persistent link: https://www.econbiz.de/10007046981
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Relationship Governance Structures and Performance
O'Toole, Tom; Donaldson, Bill - In: Journal of marketing management : MM 16 (2000) 4, pp. 327-342
Persistent link: https://www.econbiz.de/10006984043
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Strategic market relationships : from strategy to implementation
Donaldson, Bill; O'Toole, Tom - 2007 - 2. ed.
Persistent link: https://www.econbiz.de/10004882016
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Customer centricity as a business strategy
O'Toole, Tom - In: Kellogg on marketing : the marketing faculty of the …, (pp. 71-86). 2023
Persistent link: https://www.econbiz.de/10014283154
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Personalization - today and tomorrow
O'Toole, Tom - In: Kellogg on marketing : the marketing faculty of the …, (pp. 387-403). 2023
Persistent link: https://www.econbiz.de/10014283190
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Selling and sales management
Donaldson, Bill - In: The marketing book, (pp. 360-371). 2003
Persistent link: https://www.econbiz.de/10001725171
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Sales management : principles, process and practice
Donaldson, Bill - 2007 - 3. ed
Persistent link: https://www.econbiz.de/10001955773
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Sales management : theory and practice
Donaldson, Bill - 1998 - 2. ed.
Persistent link: https://www.econbiz.de/10004371923