Personal values have become an important concept in consumer research. The authors test the value importance-brand preference link, compare brand preference value correlates with the universal content and structure recently proposed by Schwartz, and propose a method of market segmentation based...

South Africa's emergence from years of political and regulatory trade barriers has focussed attention on South African exporters. In a replication of Elliot Krasnostein's study of 54 Singaporean exporters, the perceptions, attitudes and characteristics of a representative sample of 321...

The optimum stimulation level (OSL) and value priorities of 3 493 South Africans were measured in the first administration of Steenkamp and Baumgartner's new shortened Change Seeker Index (CSl) and Schwartz' new Portraits Questionnaire (PQ) in a nationally-representative developing nation...