concerns and widespread criticisms associated with marketing to children. With the arguments for and against marketing to … consequence. John Rawls, in his monumental book, Theory of justice, has provided us with a framework for examining and … ethics of marketing to children from a Rawlsian perspective. From Rawls ‘original position’, behind the ‘veil of ignorance …

marketing stimuli by observing and interpreting human emotions. It includes contributions from leading researchers and …-making, and uses this knowledge to make marketing more effective. The knowledge is applied in product design; enhancing promotions …1. Introduction -- 2. Neuromarketing: Understanding the Application of Neuroscientific Methods within Marketing …

The short, easy-to-use format makes this an essential companion for marketing courses or as a reference for students … and practitioners who would like to learn more about the basics of ethical marketing …

"Consumer rights, product liability, ethical issues in pricing, cross-cultural consumer marketing, green marketing …, cause-related marketing, marketing to children, and more"--Cover …

Philip Kotlers Bestseller ?Grundlagen des Marketing? zählt zu den weltweit erfolgreichsten Standardwerken im Marketing …. Auch die achte Auflage bleibt dem anerkannten Ansatz treu, einen managementorientierten Zugang zum Marketing zu … präsentieren und die Haupttrends und -kräfte mit aufzunehmen, die den Bereich Marketing vor allem Kundennutzen, Kundenengagement …