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Gemser, Gerda
49
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40
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23
Calabretta, Giulia
6
Sorge, Arndt
6
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5
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Success in the Dutch music festival market : the role of format and content
Leenders, Mark A. A. M.
;
Telgen, Joyce van
;
Gemser, Gerda
; …
-
2010
Persistent link: https://www.econbiz.de/10003914592
Saved in:
2
Managing cross-functional cooperation for new product development success
Gemser, Gerda
;
Leenders, Mark A. A. M.
- In:
Long range planning : LRP ; international journal of …
44
(
2011
)
1
,
pp. 26-41
Persistent link: https://www.econbiz.de/10008907093
Saved in:
3
Why some awards are more effective signals of quality than others : a study of movie awards
Gemser, Gerda
;
Leenders, Mark A. A. M.
;
Wijnberg, Nachoem M.
- In:
Journal of management : JOM
34
(
2008
)
1
,
pp. 25-54
Persistent link: https://www.econbiz.de/10003624273
Saved in:
4
More effective assessment of market performance in later stages of the product development process : the case of the motion picture industry
Gemser, Gerda
;
Leenders, Mark A. A. M.
;
Weinberg, Charles B.
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
4
,
pp. 1019-1031
Persistent link: https://www.econbiz.de/10009684816
Saved in:
5
The producer-consumer classification gap and its effects on music festival success
Kuijken, Bram
;
Leenders, Mark A. A. M.
;
Wijnberg, Nachoem M.
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1726-1745
Persistent link: https://www.econbiz.de/10011616908
Saved in:
6
Risk-taking behavior of technology firms : the role of performance feedback in the video game industry
Situmeang, Frederik B. I.
;
Gemser, Gerda
;
Wijnberg, …
- In:
Technovation : the international journal of …
54
(
2016
),
pp. 22-34
Persistent link: https://www.econbiz.de/10011620678
Saved in:
7
Internationalisierung beginnt zu Hause und kann im Ausland enden : Wege der Internationalisierung für Klein- und Mittelbetriebe
Sorge, Arndt
;
Brand, Maryse Jacqueline
;
Gemser, Gerda
- In:
Internationalisierung: Gestaltungschancen statt …
,
(pp. 199-220)
.
2009
Persistent link: https://www.econbiz.de/10003901933
Saved in:
8
Organizing innovation projects under technological turbulence
Candi, Marina
;
Ende, Jan van den
;
Gemser, Gerda
- In:
Technovation : the international journal of …
33
(
2013
)
4/5
,
pp. 133-141
Persistent link: https://www.econbiz.de/10009746964
Saved in:
9
Internationalisation strategies of technology-driven small- and medium-sized enterprises
Gemser, Gerda
;
Brand, Maryse Jacqueline
;
Sorge, Arndt
- In:
Technology analysis & strategic management
24
(
2012
)
3
,
pp. 311-326
Persistent link: https://www.econbiz.de/10009710074
Saved in:
10
Exploring the internationalisation process of small businesses : a study of Dutch old and new economy firms
Gemser, Gerda
;
Brand, Maryse Jacqueline
;
Sorge, Arndt
- In:
Management international review : mir ; journal of …
44
(
2004
)
2
,
pp. 127-150
Persistent link: https://www.econbiz.de/10002092327
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