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Developing successful theories in marketing and R-A theory : historical evolution? Other drivers? What’s important? What’s next?
Hunt, Shelby D. - In: AMS review : official publication of the Academy of … 1 (2011) 2, pp. 95-98
Persistent link: https://www.econbiz.de/10009679346
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Resource deployment stability and performance in international research-and-development alliances : a self-determination theory explanation
Robson, Matthew J.; Schlegelmilch, Bodo B.; Bojkowszky, … - In: Journal of international marketing 20 (2012) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10009520922
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The MBA in 2020 : will there still be one?
Schlegelmilch, Bodo B.; Thomas, Howard - In: The journal of management development 30 (2011) 5, pp. 474-482
Persistent link: https://www.econbiz.de/10009236912
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Conquering the Chinese market : a study of Danish firms' experiences in the People's Republic of China
Schlegelmilch, Bodo B.; Diamantopoulos, Adamantios; … - In: Perspectives on international marketing - re-issued, (pp. 174-201). 2012
Persistent link: https://www.econbiz.de/10009684056
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Why should I attend : the value of business networking events
Mitchell, Vincent-Wayne; Schlegelmilch, Bodo B.; Mone, … - In: Industrial marketing management : the international … 52 (2016), pp. 100-108
Persistent link: https://www.econbiz.de/10011447497
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Our apples are healthier than your apples : deciphering the healthiness bias for domestic and foreign products
Gineikiene, Justina; Schlegelmilch, Bodo B.; … - In: Journal of international marketing 24 (2016) 2, pp. 80-99
Persistent link: https://www.econbiz.de/10011500472
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Brands and religious labels : a spillover perspective
Rauschnabel, Philipp A.; Herz, Marc; Schlegelmilch, Bodo B. - In: Journal of marketing management : MM 31 (2015) 11/12, pp. 1285-1309
Persistent link: https://www.econbiz.de/10011405235
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Internationale Management-Beratung in Großbritannien
Schlegelmilch, Bodo B. - In: Internationale Management-Beratung : Tagungsband zur …, (pp. 221-242). 1991
Persistent link: https://www.econbiz.de/10001278590
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An empirical analysis of Danish companies' experiences in the People's Republic of China
Schlegelmilch, Bodo B. - In: Journal of global marketing 3 (1990) 3, pp. 47-71
Persistent link: https://www.econbiz.de/10001098473
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Die Bedeutung der Datenäquivalenz in der internationalen Marketing- und Konsumentenforschung
Salzberger, Thomas; Sinkovics, Rudolf R.; … - In: Jahrbuch der Absatz- und Verbrauchsforschung 47 (2001) 2, pp. 190-209
Persistent link: https://www.econbiz.de/10001630775