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Conversation: what matters most for marketers now
Jaffe, Joseph; Verdino, Greg - In: Reinventing interactive and direct marketing : leading …, (pp. 153-165). 2010
Persistent link: https://www.econbiz.de/10003914072
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Channel share prediction in direct marketing retailing : the role of relative channel benefits
Rhee, Eddie - In: Advances in business and management forecasting 7 (2010), pp. 111-120
Persistent link: https://www.econbiz.de/10008666558
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Adding direct or independent channels to multiple channel mix
Kabadayi, Sertan - In: Direct marketing : an international journal 2 (2008) 2, pp. 66-80
Persistent link: https://www.econbiz.de/10003934147
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Direct and multi-channel marketing research
2009
Persistent link: https://www.econbiz.de/10003937395
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Online-Verkauf in der Versicherungswirtschaft - Potenziale und Grenzen
Cramer, Jürgen - In: Aktuelle Fragen in der Versicherungswirtschaft : mit …, (pp. 1-21). 2007
Persistent link: https://www.econbiz.de/10003500193
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Direktversicherer - Kundenorientierung mit Kompromissen? (Illustration am Beispiel Schadenmanagement)
Kiel, Albrecht; Sooth, Christian Paul - In: Aktuelle Fragen in der Versicherungswirtschaft : mit …, (pp. 115-126). 2007
Persistent link: https://www.econbiz.de/10003500237
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Quantitative Evaluierung von Multi-Level Marketingsystemen
Lorenz, Marina; Mazzoni, Thomas - 2010
Persistent link: https://www.econbiz.de/10003947358
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Multilevel (network) marketing : an objective view
Albaum, Gerald; Peterson, Robert A. - In: The marketing review 11 (2011) 4, pp. 347-361
Persistent link: https://www.econbiz.de/10009428159
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The evolution of marketing channels : trends and research directions
Watson, George F., IV.; Worm, Stefan; Palmatier, Robert W. - In: Journal of retailing 91 (2015) 4, pp. 546-568
Persistent link: https://www.econbiz.de/10011422341
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Discretionary disclosure in the presence of dual distribution channels
Arya, Anil; Mittendorf, Brian - In: Journal of accounting & economics 55 (2013) 2/3, pp. 168-182
Persistent link: https://www.econbiz.de/10009757319