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Influencia de la estrategia de extensión de marca en la imagen de marcas globales : un análisis aplicado a los mercados inglés y español : an analysis applied to UK and Spanish mar...

Martínez Salinas, Eva; Pina Pérez, José Miguel; De … - In: Cuadernos de economía y dirección de la empresa : CEDE 36 (2008), pp. 77-111

Persistent link: https://www.econbiz.de/10003798137

A multidimensional approach to the influence of environmental marketing and orientation on the firm's organizational performance

Fraj-Andrés, Elena; Martínez Salinas, Eva; … - In: Journal of business ethics : JOBE 88 (2009) 2, pp. 263-286

Persistent link: https://www.econbiz.de/10003890486

Modeling the brand extensions' influence on brand image

Martínez Salinas, Eva; Pina Pérez, José Miguel - In: Journal of business research : JBR 62 (2009) 1, pp. 50-60

Persistent link: https://www.econbiz.de/10003915826

Factores determinantes de las influencias familiares en el comportamiento de compra : un enfoque desde la perspectiva del joven adulto

Bravo Gil, R.; Fraj Andrés, E.; Martínez Salinas, Eva - In: Investigaciones europeas de Dirección y Economía de … 12 (2006) 2, pp. 91-105

In the present work, we analyse the effects of family communication, publicly versus privately consumption products and degree of consumer expertise on the nature and effects of family influences. Thus, causal relationships between determinants and family influences are studied via multivariate...

Persistent link: https://www.econbiz.de/10009159026

Marketing y medio ambiente : una aproximación a la situación de la industria española : an approach to the situation of the Spanish industry

Fraj, Elena; Martínez Salinas, Eva; Matute, Jorge - In: Universia business review : revista trimestral de … 31 (2011), pp. 156-183

Persistent link: https://www.econbiz.de/10009304656

Green marketing in B2B organisations : an empirical analysis from the natural-resource-based view of the firm

Fraj, Elena; Martínez Salinas, Eva; Matute, Jorge - In: The journal of business & industrial marketing 28 (2013) 5, pp. 396-410

Persistent link: https://www.econbiz.de/10009771108

Methodological issues in cross-cultural research : an overview and recommendation

Buil, Isabel; De Chernatony, Leslie; Martínez Salinas, Eva - In: Journal of targeting, measurement and analysis for marketing 20 (2012) 3/4, pp. 223-234

Persistent link: https://www.econbiz.de/10009702562

Family vacation decision making : the role of woman

Barlés-Arizón, María José; Fraj-Andrés, Elena; … - In: Journal of travel and tourism marketing 30 (2013) 7/8, pp. 873-890

Persistent link: https://www.econbiz.de/10010246254

El comportamiento del consumidor en la actualidad

Martínez Salinas, Eva (contributor) - 2002

Persistent link: https://www.econbiz.de/10002068780

Comportamiento de compra familiar : un contraste empírico para bienes de consumo duradero

Martínez Salinas, Eva; Polo-Redondo, Yolanda - In: Cuadernos de ciencias económicas y empresariales 21 (1997), pp. 85-110

Persistent link: https://www.econbiz.de/10001456389