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The relative advantage of marketing over technological capabilities in influencing new product performance : the moderating role of country institutions
Eisend, Martin; Evanschitzky, Heiner; Calantone, Roger J. - In: Journal of international marketing 24 (2016) 1, pp. 41-56
Persistent link: https://www.econbiz.de/10011460095
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Behavioral appeals to influence product return behavior : theoretical foundations and experimental applications
Pfrang, Thilo - 2015
Persistent link: https://www.econbiz.de/10011481414
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Returns on key accounts : do the results justify the expenditures?
Sharma, Arun; Evanschitzky, Heiner - In: The journal of business & industrial marketing 31 (2016) 2, pp. 174-182
Persistent link: https://www.econbiz.de/10011486481
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The impact of service characteristics on the switching costs-customer loyalty link
Blut, Markus; Beatty, Sharon E.; Evanschitzky, Heiner; … - In: Journal of retailing 90 (2014) 2, pp. 275-290
Persistent link: https://www.econbiz.de/10010402374
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New insights in the moderating effect of switching costs on the satisfaction-repurchase behavior link
Nagengast, Liane; Evanschitzky, Heiner; Blut, Markus; … - In: Journal of retailing 90 (2014) 3, pp. 408-427
Persistent link: https://www.econbiz.de/10010408213
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Hedonic shopping motivations in collectivistic and individualistic consumer cultures
Evanschitzky, Heiner; Emrich, Oliver; Sangtani, Vinita; … - In: International journal of research in marketing : IJRM ; … 31 (2014) 3, pp. 335-338
Persistent link: https://www.econbiz.de/10010427980
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Service & solution innovation : overview and research agenda
Evanschitzky, Heiner; Wangenheim, Florian V.; … - In: Industrial marketing management : the international … 40 (2011) 5, pp. 657-660
Persistent link: https://www.econbiz.de/10009273132
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Die Messung des wahrgenommenen Kundennutzens : Replikation und Anwendung einer Skala
Walsh, Gianfranco; Kilian, Thomas; Buxel, Holger; … - In: Die Unternehmung : Swiss journal of business research … 63 (2009) 2, pp. 158-177
Persistent link: https://www.econbiz.de/10003841580
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Securing business-to-business relationships : the impact of switching costs
Blut, Markus; Evanschitzky, Heiner; Backhaus, Christof; … - In: Industrial marketing management : the international … 52 (2016), pp. 82-90
Persistent link: https://www.econbiz.de/10011447495
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Current status and future evolution of retail formats
Ahlert, Dieter; Blut, Markus; Evanschitzky, Heiner - In: Retailing in the 21st century : current and future trends, (pp. 289-308). 2006
Persistent link: https://www.econbiz.de/10003146738