Roy, Abhijit - In: Journal of Historical Research in Marketing 10 (2018) 3, pp. 262-279
Purpose: In the past three centuries in India, outsiders have dominated economic fortunes. Yet, for a brief interlude for two decades (i.e. in the 1830s and 1840s), the Bengalis from Eastern India played a dominant role in the modern business sector of the economy as partners of the British....