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Methodological issues in cross-cultural marketing research: a state-of-the-art review
Malhotra, Naresh K.; Agarwal, James; Peterson, Mark A. - 2009
Persistent link: https://www.econbiz.de/10003794173
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The application of physiological observation methods to emotion research
Chamberlain, Laura; Broderick, Amanda J. - In: Qualitative market research : an international journal 10 (2007) 2, pp. 199-216
Persistent link: https://www.econbiz.de/10003458884
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Epistemological and methodological issues in cross-cultural marketing research
Singh, Devinder Pal - In: Global journal of business management : GJBM 3 (2009) 2, pp. 33-42
Persistent link: https://www.econbiz.de/10003992119
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Studies in the new consumer behaviour
Belk, Russell W. - 2008
Persistent link: https://www.econbiz.de/10003611234
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Cartoon sequence research : addressing the mystery of consumer decision-making and rationale
Paulson, Dale G. - In: Brick & mortar shopping in the 21st century, (pp. 243-255). 2008
Persistent link: https://www.econbiz.de/10003618226
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Participatory research methods for subsistence consumers
McKenzie Abbey, Edward; Attaran, Sharmin - In: Product and market development for subsistence marketplaces, (pp. 151-169). 2007
Persistent link: https://www.econbiz.de/10003521963
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Conducting transformative consumer research : lessons learned in moving from basic research to transformative impact in subsistence marketplaces
Viswanathan, Madhu - In: Transformative consumer research for personal and …, (pp. 109-129). 2012
Persistent link: https://www.econbiz.de/10009259662
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Sensitizing principles and practices central to social change methodologies
Ozanne, Julie L.; Fischer, Eileen - In: Transformative consumer research for personal and …, (pp. 89-106). 2012
Persistent link: https://www.econbiz.de/10009259663
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Activism research : designing transformative lab and field studies
Wansink, Brian - In: Transformative consumer research for personal and …, (pp. 67-88). 2012
Persistent link: https://www.econbiz.de/10009259664
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Measurement, reliability and scales construction in a view of classical true-score theory
Tarka, Piotr - In: Argumenta oeconomica (2011) 2, pp. 65-99
Persistent link: https://www.econbiz.de/10009425933