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Customer experience : fundamental premises and implications for research

Becker, Larissa Carine Braz; Jaakkola, Elina - In: Journal of the Academy of Marketing Science 48 (2020) 4, pp. 630-648

Persistent link: https://www.econbiz.de/10012293321

What causes imbalance in complex service networks? : evidence from a public health service

Verleye, Katrien; Jaakkola, Elina; Hodgkinson, Ian R.; … - In: Journal of service management 28 (2017) 1, pp. 34-56

Persistent link: https://www.econbiz.de/10011654986

How to develop business models for rapid internationalisation : lessons from a high-tech startup

Jokela, Päivi; Jaakkola, Elina; Levy, Eytan; Nahmias, Doron - In: International journal of technology marketing : IJTMkt 9 (2014) 4, pp. 336-355

Persistent link: https://www.econbiz.de/10010490458

Firm boundary decisions in solution business : examining internal vs. external resource integration

Salonen, Anna; Jaakkola, Elina - In: Industrial marketing management : the international … 51 (2015), pp. 171-183

Persistent link: https://www.econbiz.de/10011422825

Problem solving within professional services: evidence from the medical field

Jaakkola, Elina; Halinen, Aino - In: International journal of service industry management : IJSIM 17 (2006) 5, pp. 409-429

Persistent link: https://www.econbiz.de/10007295679

B2B customer journeys : conceptualization and an integrative framework

Purmonen, Arttu; Jaakkola, Elina; Terho, Harri - In: Industrial marketing management : the international … 113 (2023), pp. 74-87

Persistent link: https://www.econbiz.de/10014433603

Unraveling the practices of “productization” in professional service firms

Jaakkola, Elina - In: Scandinavian journal of management 27 (2011) 2, pp. 221-231

Persistent link: https://www.econbiz.de/10009015675

Value co-creation in knowledge intensive business services: A dyadic perspective on the joint problem solving process

Aarikka-Stenroos, Leena; Jaakkola, Elina - In: Industrial marketing management : the international … 41 (2012) 1, pp. 15-27

Persistent link: https://www.econbiz.de/10009830713

Challenging the "integration imperative" : a customer perspective on omnichannel journeys

Gasparin, Isadora; Panina, Ekaterina; Becker, Larissa; … - In: Journal of retailing and consumer services 64 (2022), pp. 1-13

Persistent link: https://www.econbiz.de/10013209585

Market Shaping Dynamics : Interplay of Actor Engagement and Institutional Work

Fehrer, Julia; Conduit, Jodie; Plewa, Carolin; Li, Loic … - 2021

PurposeCombining institutional work and actor engagement (AE) literature, this paper aims to elucidate how the collective action of market shaping occurs through the interplay between market shapers’ institutional work and engagement of other market actors. While markets are shaped by...

Persistent link: https://www.econbiz.de/10013210981