Baliga, Ram; Santalainen, Timo; Lottenbach, David C. - In: International Journal of Revenue Management 2 (2008) 2, pp. 180-200
In the late 1970s the aviation industry in the USA underwent a period of deregulation. By the mid-1980s Europe also began feeling deregulatory pressure. This paper presents a brief history of the forces that led to deregulation and the challenges that were faced by all airlines during that time...