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Innovations' origins : when by whom, and how are radical innovations developed?

Golder, Peter N.; Shacham, Rachel; Mitra, Debanjan - In: Marketing science : the marketing journal of the … 28 (2009) 1, pp. 166-179

Persistent link: https://www.econbiz.de/10003858571

What is quality? : an integrative framework of processes and states

Golder, Peter N.; Mitra, Debanjan; Moorman, Christine - In: Journal of marketing 76 (2012) 4, pp. 1-23

Persistent link: https://www.econbiz.de/10009782931

Customer perceptions of product quality : a longitudinal study ; Report No. 05-120

Mitra, Debanjan; Golder, Peter N. - In: MSI reports : working paper series (2005) 4, pp. 71-92

Persistent link: https://www.econbiz.de/10003294222

New product development research : consolidating the present and guiding the future

Golder, Peter N.; Mitra, Debanjan - In: Handbook of research on new product development, (pp. 3-10). 2019

Persistent link: https://www.econbiz.de/10012125059

Handbook of research on new product development

Golder, Peter N. (ed.); Mitra, Debanjan (ed.) - 2018

Persistent link: https://www.econbiz.de/10011781157

Handbook of research on new product development

Golder, Peter N. (ed.); Mitra, Debanjan (ed.) - 2018

New products are the major driver of revenue growth in today's dynamic business environment. In this Handbook, the world's foremost experts on new product development bring together the latest thinking on this vitally important topic. These thought-leading authors organize knowledge into useful...