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The new business road test : what entrepreneurs and executives should do before writing a business plan

Mullins, John W. - 2010 - 3rd ed

Persistent link: https://www.econbiz.de/10003929104

The new business road test : what entrepreneurs and executives should do before writing a business plan

Mullins, John W. - 2006 - 2. ed.

Persistent link: https://www.econbiz.de/10003275562

Where do good ideas come from?

Mullins, John W. - In: Financial times handbook of management, (pp. 650-653). 2004

Persistent link: https://www.econbiz.de/10002756126

Early growth decisions of entrepreneurs : the influence of competency and prior performance under changing market conditions

Mullins, John W. - In: Journal of business venturing 11 (1996) 2, pp. 89-105

Persistent link: https://www.econbiz.de/10001202051

Marketing management : a strategic decision-making approach

Mullins, John W.; Walker, Orville C. - 2008 - 6. ed.

Persistent link: https://www.econbiz.de/10003344579

Marketing management : a strategic decision-making approach

Mullins, John W.; Walker, Orville C. - 2010 - 7th ed., international ed.

The marketing management process -- The marketing implications of corporate and business strategies -- Understanding market opportunities -- Understanding consumer buying behavior -- Understanding organizational markets and buying behavior -- Measuring market opportunities : forecasting and...