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Public advertisement broker markets
Sarma, Atish Das; Chakrabarty, Deeparnab; Gollapudi, … - In: Internet and network economics : third international …, (pp. 558-563). 2007
Persistent link: https://www.econbiz.de/10003649712
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The influence of evidence type and product involvement on message-framing effects in advertising
Dardis, Frank E.; Shen, Fuyuan - In: Journal of consumer behaviour : an international … 7 (2008) 3, pp. 222-238
Persistent link: https://www.econbiz.de/10003740932
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Guerilla-Marketing in Theorie und Praxis : zur Anwendung und Umsetzung in Deutschland und Großbritannien
Ballnus, Annett - 2008
Persistent link: https://www.econbiz.de/10003743731
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Which? : subscriber acquisition 2006 ; winner of the bronze award in the IDM Business Performance Awards 2007
Fairlie, Robin - In: Journal of direct, data and digital marketing practice … 10 (2008/09) 1, pp. 52-59
Persistent link: https://www.econbiz.de/10003763952
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Diamond winner of the IDM's Business Performance Awards for 2007 : TV Licensing student campaign 2003 - 2007 ; 50 pints or a TV licence?
Fairlie, Robin - In: Journal of direct, data and digital marketing practice … 10 (2008/09) 1, pp. 60-71
Persistent link: https://www.econbiz.de/10003763961
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Operational aspects associated with strategic layout designs and their effectiveness : a multiple case study
Smith, Alan D.; Offodile, O. Felix - In: International journal of logistics systems and management 4 (2008) 6, pp. 710-727
Persistent link: https://www.econbiz.de/10003765168
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Mediawerbung
Bruhn, Manfred - In: Handbuch Kommunikation : Grundlagen, innovative …, (pp. 45-66). 2009
Persistent link: https://www.econbiz.de/10003765977
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Durchbrechen des Gewohnten durch Below-the-line-Kommunikation
Esch, Franz-Rudolf; Krieger, Kai Harald; Strödter, Kristina - In: Handbuch Kommunikation : Grundlagen, innovative …, (pp. 85-106). 2009
Persistent link: https://www.econbiz.de/10003765980
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Planung einer integrierten Kommunikation
Bruhn, Manfred - In: Handbuch Kommunikation : Grundlagen, innovative …, (pp. 435-457). 2009
Persistent link: https://www.econbiz.de/10003766089
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Grundlagen und Methoden der Intermediaselektion
Schweiger, Günter; Dabic, Marina - In: Handbuch Kommunikation : Grundlagen, innovative …, (pp. 839-857). 2009
Persistent link: https://www.econbiz.de/10003766188