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The customer centric enterprise : advances in mass customization and personalization
Tseng, Mitchell M. (contributor);  … - 2003
Persistent link: https://www.econbiz.de/10001748037
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A comparison of traditional, Nash and Stackelberg strategies for new product design
Steiner, Winfried J. - 2002
Persistent link: https://www.econbiz.de/10001705269
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Product line strategies : a new marketing decision game
Lerviks, Alf-Erik - 1978
Persistent link: https://www.econbiz.de/10000534123
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Product information traceability within product lifecycle design and development : the case of CE conformity for consumer devices
Savino, Matteo Mario; Mazza, Antonio; Syphoxay, Pakaiphone - In: International journal of product lifecycle management : … 7 (2014) 2/3, pp. 184-200
Persistent link: https://www.econbiz.de/10011347706
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Teaching design thinking in marketing : linking product design and marketing strategy in a product development class
Chen, Steven; Benedicktus, Ray; Kim, Yuna; Shih, Eric - In: Journal of marketing education : JME 40 (2018) 3, pp. 176-187
Persistent link: https://www.econbiz.de/10011954609
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Design roadmapping in an uncertain world : implementing a customer-experience-focused strategy
Kim, Euiyoung; Beckman, Sara L.; Agogino, Alice - In: California management review 61 (2018) 1, pp. 43-70
Persistent link: https://www.econbiz.de/10012175273
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The moderating role of submarket dynamics on the product customization-form survival relationships
Bhaskarabhatla, Ajay - In: Organization science : a journal of the Institute for … 27 (2016) 4, pp. 1049-1064
Persistent link: https://www.econbiz.de/10011558859
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Intraconnectivity and interconnectivity : when value creation may reduce profits
He, Tingting; Kuksov, Dmitri; Narasimhan, Chakravarthi - In: Marketing science : the marketing journal of the … 31 (2012) 4, pp. 567-602
Persistent link: https://www.econbiz.de/10009614329
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Product life cycles and product management
Onkvisit, Sak; Shaw, John J. - 1989
Persistent link: https://www.econbiz.de/10000770430