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Consumer neuroscience on branding and packaging : a review and future research agenda

Cerro Rodríguez, Víctor José; Antonovica, Arta; … - In: International journal of consumer studies 47 (2023) 6, pp. 2790-2815

Persistent link: https://www.econbiz.de/10014427401

The heart, brain, and body of marketing : complementary roles of neurophysiological measures in tracking emotions, memory, and ad effectiveness

Baldo, Davide; Viswanathan, Vaidyanathan S.; Timpone, … - In: Psychology & marketing 39 (2022) 10, pp. 1979-1991

Persistent link: https://www.econbiz.de/10013465135

Ethics and Biopower in Neuromarketing : A Framework for an Ethical Approach to Marketing

Penrod, Joshua - 2023

areas of neuromarketing and consumer neuroscience, this book offers a fresh perspective on establishing a framework for … author discusses the moral dimensions of data collection and observation of consumer behavior in neuromarketing as well as …

Persistent link: https://www.econbiz.de/10013504620

Emotions in fear communication : a cross-cultural neuromarketing approach

Mas, José M.; Gómez, Andrés; Carrero, Oliver - In: Psychology & marketing 41 (2024) 4, pp. 697-718

Persistent link: https://www.econbiz.de/10014518784

The influence of personal brand communication on consumers

Kromalcas, Saulius; Kraujalienė, Lidija; Ževžikovas, … - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 25 (2024) 1, pp. 95-107

the content viewed by consumers using eye-tracking technology "Neuromarketing & AI LAB" to reveal emotional and structural …

Persistent link: https://www.econbiz.de/10014636262

Neurofeedbacks on brands in the context of neuroscience applied to consumption : mapping the state-of-the-art and research agenda

Pagan, Natália Munari; Pagan, Karina Munari; Giraldi, … - In: International journal of business forecasting and … 9 (2024) 3, pp. 271-299

Persistent link: https://www.econbiz.de/10015060708

Examining consumer psychology and marketing professionals perceptions towards neuromarketing

Selvalakshmi, V.; Amuthan, Sri V. T. Baalaji; Srinivasan, R. - In: International journal of business and globalisation : IJBG 35 (2023) 3, pp. 312-324

Persistent link: https://www.econbiz.de/10015057524

Intellectual research landscape of neuromarketing : bibliometric network analysis (2004-2021)

Srivastava, Rajeev; Sharma, Meenakshi - In: International journal of electronic business : IJEB 19 (2024) 2, pp. 209-234

Persistent link: https://www.econbiz.de/10015064073

Neuroökonomie und Neuromarketing: Neurale Korrelate strategischer Entscheidungen

Hain, Cornelia; Lehmann-Waffenschmidt, Marco; Kenning, Peter - 2007

allem dem Neuromarketing, in komprimierter Form informiert werden. In Abschnitt 2 werden die Fragestellungen und … Abschnitt 6, in dem das Neuromarketing als wissenschaftliches und kommerzielles Anwendungsfeld der Neuroökonomik behandelt wird …

Persistent link: https://www.econbiz.de/10010296816

From General to Specific: Understanding Individual Characteristics and their Relationship with Neural Recordings during Media Consumption

Randolph, Adriane B.; Burkhalter, Janée N. - In: International Journal of Business Intelligence Research … 7 (2016) 2, pp. 32-49

Neurophysiological methods and recording techniques are increasingly being embraced to enhance business intelligence about consumers' behavior. Researchers have found evidence linking individual characteristics with variations in mental processing and user literacy for neurally-controlling...

Persistent link: https://www.econbiz.de/10012043327