Laroche, Michel; Yang, Zhiyong; Kim, Chankon; Richard, … - 2013
Children’s purchase influence (CPI) is an important factor in understanding family consumption behavior. The present … children’s role in family purchase decisions. By conceiving of CPI as a family context-dependent phenomenon, we hypothesized … hypotheses were tested on data collected from 99 Hong Kong Chinese immigrant family triads, i.e., father, mother, and a teenage …