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51
Using data mining techniques for detecting the important features of the bank direct marketing data
Parlar, Tuba
;
Kakilli Acaravci, Songul
- In:
International journal of economics and financial issues …
7
(
2017
)
2
,
pp. 692-696
Persistent link: https://www.econbiz.de/10011809107
Saved in:
52
A data mining framework for targeted category promotions
Reutterer, Thomas
;
Hornik, Kurt
;
March, Nicolas
; …
- In:
Journal of business economics : JBE
87
(
2017
)
3
,
pp. 337-358
Persistent link: https://www.econbiz.de/10011707346
Saved in:
53
Segmentierungs- und Klassifikationsmethoden der Statistik und des Data Mining : Einsatzmöglichkeiten und Früherkennungspotenziale im Vertriebscontrolling eines Direktvertriebs
Pilger, Jörg
-
2008
Persistent link: https://www.econbiz.de/10013432031
Saved in:
54
Die Verwendung von Data Mining zum Targeting von Direct Mailings im Kundenmanagement des Einzelhandels : ein zieldifferenziertes Entscheidungsmodell zur Rezipientenauswahl und Budg...
Bauer, Thomas
-
2010
Persistent link: https://www.econbiz.de/10013429897
Saved in:
55
Response measurement and optimization of direct mailings
Schröder, Nadine
;
Hruschka, Harald
- In:
Journal für Betriebswirtschaft : management review …
62
(
2012
)
3/4
,
pp. 261-308
Persistent link: https://www.econbiz.de/10009731601
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56
Consumer privacy and marketing avoidance : a static model
Hann, Il-Horn
;
Hui, Kai-Lung
;
Lee, Sang-Yong T.
;
Png, Ivan
- In:
Management science : journal of the Institute for …
54
(
2008
)
6
,
pp. 1094-1103
Persistent link: https://www.econbiz.de/10003737441
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57
A specialized evaluation and comparison of sample data mining software
Wang, John
;
Hu, Xiaohua
;
Hollister, Kimberly Killmer
; …
- In:
Ubiquitous developments in knowledge management : …
,
(pp. 300-318)
.
2010
Persistent link: https://www.econbiz.de/10003950570
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58
Corporate financial risk assessment and role of big data : new perspective using fuzzy analytic hierarchy process
Zhang, Huaiwen
;
Khurshid, Adnan
;
Wang, Xinyu
; …
- In:
Romanian journal of economic forecasting
24
(
2021
)
2
,
pp. 181-199
Persistent link: https://www.econbiz.de/10012587210
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59
Framework for implementing big data analytics in Indian manufacturing : ISM-MICMAC and Fuzzy-AHP approach
Gupta, Amit
;
Goyal, Harshit
- In:
Information technology and management
22
(
2021
)
3
,
pp. 207-229
Persistent link: https://www.econbiz.de/10012616990
Saved in:
60
An integrated AHP-RFM method to banking customer segmentation
Rezaeinia, Seyed Mahdi
;
Keramati, Abbas
;
Albadvi, Amir
- In:
International journal of electronic customer …
6
(
2012
)
2
,
pp. 153-168
Persistent link: https://www.econbiz.de/10009630948
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