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Im Mittelpunkt, der Kunde : kleine Angebots- u. Verkaufskunde für d. Einzelhandel
Merker, Joachim - 1978 - 2., überarb. Aufl
Persistent link: https://www.econbiz.de/10000539677
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Advertising in America : the consumer view
Bauer, Raymond Augustine; Greyser, Stephen A. - 1968
Persistent link: https://www.econbiz.de/10000655505
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The role of affect in consumer behavior : emerging theories and applications
Peterson, Robert A. (ed.); Hoyer, Wayne D. (contributor);  … - 1986
Persistent link: https://www.econbiz.de/10000696835
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Marketing models : quantitative and behavioral
Day, Ralph L. (ed.) - 1964
Persistent link: https://www.econbiz.de/10000674795
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Retail strategy and structure : a management approach
Rachman, David J. - 1969
Persistent link: https://www.econbiz.de/10000569250
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Modern marketing thought
Westing, John Howard; Albaum, Gerald S. - 1975 - 3. ed
Persistent link: https://www.econbiz.de/10000042154
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The information seekers an international study of consumer information advertising image
Thorelli, Hans B.; Becker, Helmut; Engledow, Jack - 1975
Persistent link: https://www.econbiz.de/10000042243
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Verbraucher-Promotions : taktisches Instrument der Marketing-Kommunikation
Hänel, Gerd - 1974
Persistent link: https://www.econbiz.de/10000049361
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Behavioral and management science in marketing
Davis, Harry L. (ed.); Silk, Alvin J. (contributor) - 1978
Persistent link: https://www.econbiz.de/10000049840