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Older women's responses to current fashion models
Kozar, Joy M.; Damhorst, Mary Lynn - In: Journal of fashion marketing and management 12 (2008) 3, pp. 338-350
Persistent link: https://www.econbiz.de/10003761549
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Examining the effects of fashion activities on life satisfaction of older females : activity theory revisited
Joung, Hyun-Mee; Miller, Nancy J. - In: Family and consumer sciences research journal 35 (2006) 4, pp. 338-356
Persistent link: https://www.econbiz.de/10003501043
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An exploration of how mature women buy clothing : empirical insights and a model
Holmlund, Maria; Hagman, Anne; Polsa, Pia - In: Journal of fashion marketing and management 15 (2011) 1, pp. 108-122
Persistent link: https://www.econbiz.de/10008990984
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Self-concept and the fashion behavior of women over 50
Peters, Cara Okleshen; Shelton, Jeremy A.; Thomas, Jane Boyd - In: Journal of fashion marketing and management 15 (2011) 3, pp. 291-305
Persistent link: https://www.econbiz.de/10009268747
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Woman's responses to fashion media images : a study of female consumers aged 30 - 59
Kozar, Joy M. - In: International journal of consumer studies 34 (2010) 3, pp. 272-278
Persistent link: https://www.econbiz.de/10003977544
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American influences on Irish advertising and consumerism 1900-1960 : fashioning Irishwomen
Whelan, Bernadette - In: Journal of historical research in marketing 6 (2014) 1, pp. 159-182
Persistent link: https://www.econbiz.de/10010339178
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Contesting the social impact of marketing : a re-characterization of women’s fashion advertising
Phillips, Barbara J.; McQuarrie, Edward F. - In: Marketing theory 11 (2011) 2, pp. 99-126
Persistent link: https://www.econbiz.de/10009234788
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The impact of inclusive fashion advertising with plus-size models on female consumers : the mediating role of brand warmth
Joo, Bo Ra; Wu, Juanjuan - In: Journal of global fashion marketing : JGfM 12 (2021) 3, pp. 260-273
Persistent link: https://www.econbiz.de/10012584784
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The impact of advertising appeals on purchase intention for women's fashion products in Malaysia
Nur Farihah Bt. Isamudin; Muhammad Tahir Jan - In: Journal of marketing and consumer behaviour in emerging … (2021) 1/12, pp. 19-36
marketers, especially those in women's fashion industry in Malaysia, in creating eff ective advertising campaign to promote …, happiness appeal and excitement appeal on purchase intention for women fashion products in Malaysia. Primary data were collected … is also invaluable because of its main consideration, which was women's fashion products. …
Persistent link: https://www.econbiz.de/10012666746
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Race, beauty type, and femininity in fashion advertising : analysis of young Chinese female consumers’ responses
Gan, Chen - In: International journal of advertising : the review of … 42 (2023) 4, pp. 662-681
Persistent link: https://www.econbiz.de/10014296403