Dosen, Durdana Ozretic; Kesic, Tanja; Previsic, Jozo - In: Zagreb International Review of Economics and Business 2 (1999) 2, pp. 105-116
Based on sample survey of professional and financial service companies in Croatia, in this article, the authors try to analyse their marketing orientation in business practices. With the help of the data they assess the extent of companies’ understanding of usefulness of marketing —...
