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Advertising and new media
Spurgeon, Christina - 2008 - 1. publ.
Persistent link: https://www.econbiz.de/10003463204
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Access to the living room: triple play and interactive television reshaping the producer/consumer relation
Müller, Eggo - In: Information communication technologies and emerging …, (pp. 179-190). 2007
Persistent link: https://www.econbiz.de/10003450106
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Prescription et interactivité dans l'achat en ligne
Stenger, Thomas - In: Revue française de gestion : hommes et techniques 33 (2007) 173, pp. 131-144
Persistent link: https://www.econbiz.de/10003477043
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More sales, less cost: optimizing each consumer engagement
Caccavale, Michael - In: Reinventing interactive and direct marketing : leading …, (pp. 63-75). 2010
Persistent link: https://www.econbiz.de/10003914064
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Using psychology to drive digital behavior
Read, Melissa - In: Reinventing interactive and direct marketing : leading …, (pp. 123-135). 2010
Persistent link: https://www.econbiz.de/10003914069
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Exploring the influences of perceived interactivity on consumers' e-shopping effectiveness
Park, Mijung; Park, JungKun - In: Journal of customer behaviour 8 (2009) 4, pp. 361-379
Persistent link: https://www.econbiz.de/10003916601
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Consumer acceptance of recommendations by interactive decision aids : the joint role of temporal distance and concrete vs. abstract communications
Koehler, Clemens F. (contributor);  … - 2010
Persistent link: https://www.econbiz.de/10008665495
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Four-mode channel interactivity concept and channel preferences
Florenthal, Bela; Shoham, Aviv - In: The journal of services marketing 24 (2010) 1, pp. 29-41
Persistent link: https://www.econbiz.de/10003953404
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Conceptualising online banking service value
Heinonen, Kristina - In: Journal of financial services marketing : JFSM 12 (2007/08) 1, pp. 39-52
Persistent link: https://www.econbiz.de/10003701671
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Verändertes Kundenverhalten
Brandenberg, Andreas; Herrmann, Andreas; Roos, Georges T.; … - In: Innovation Driven Marketing : vom Trend zur innovativen …, (pp. 61-70). 2007
Persistent link: https://www.econbiz.de/10003507136