Organizations need to both differentiate themselves while conforming to their audiences’ expectations. To meet this demand, organizations may span different categories. However, valuing spanners is challenging for audiences. We contend that spanners’ valuation depends on category nesting, as...

Donald Trump's campaign speeches have impressed some and outraged others. Yet relatively little is known about how his rhetoric has changed over time and how it compares to that of other politicians, both in the US and abroad. We analyze a monthly series of Trump's public addresses in 2015-24,...