Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Marketing ethical products : w...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Advertising effects
59
Werbewirkung
59
Consumer behaviour
57
Konsumentenverhalten
55
Belgium
52
Belgien
42
Advertising
40
Werbung
39
Brand management
23
Markenführung
23
Brand image
18
Internet marketing
18
Online-Marketing
18
Markenimage
17
Marketing management
17
Marketingmanagement
17
Product Placement
15
Product placement
15
Fernsehwerbung
13
Television advertising
13
Marketing
11
Psychology of advertising
10
Viral marketing
10
Virales Marketing
10
Werbepsychologie
10
Children
9
Emotion
9
Target group
9
Zielgruppe
9
Automotive market
8
Kfz-Markt
8
Kinder
8
Brand
7
Computerspiel
7
Markenartikel
7
Social Web
7
Social web
7
Theorie
7
Unternehmensethik
7
Video game
7
more ...
less ...
Online availability
All
Undetermined
70
Free
4
Type of publication
All
Article
192
Book / Working Paper
54
Type of publication (narrower categories)
All
Article in journal
96
Aufsatz in Zeitschrift
96
Aufsatz im Buch
26
Book section
26
Arbeitspapier
20
Working Paper
20
Graue Literatur
19
Non-commercial literature
19
research-article
13
Lehrbuch
5
Aufsatzsammlung
4
Textbook
4
Bibliografie
2
Collection of articles of several authors
2
Conference paper
2
Handbook
2
Handbuch
2
Konferenzbeitrag
2
Sammelwerk
2
review-article
2
Glossar enthalten
1
Glossary included
1
Konferenzschrift
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
184
Undetermined
49
Dutch
13
Author
All
Pelsmacker, Patrick de
160
Dens, Nathalie
64
De Pelsmacker, Patrick
50
Geuens, Maggie
39
Janssens, Wim
30
Cauberghe, Verolien
19
Pelsmacker, Patrick De
18
Moons, Ingrid
15
Jegers, Marc
12
Cuyvers, Ludo
11
Purnawirawan, Nathalia
11
Van den Bergh, Joeri
11
Verhellen, Yann
9
Viviers, Wilma
7
Barbarossa, Camilla
6
De Cannière, Marie Hélène
6
De Keyzer, Freya
6
Willemé, Peter
6
Avramova, Yana R.
5
Cornelis, Erlinde
5
Daems, Kristien
5
De Meulenaer, Sarah
5
Goos, Peter
5
de Pelsmacker, Patrick
5
Aleksandrovs, Leonids
4
Dahl, Stephan
4
Eagle, Lynne C.
4
Faseur, Tine
4
Mielants, Caroline
4
Saayman, Andrea
4
Streukens, Sandra
4
Taylor, Charles Raymond
4
Wouters, Marijke
4
Banks, Ivana Bušljeta
3
Brengman, Malaika
3
Buzeta, Cristian
3
Cauberghe, Veroline
3
Driesen, Liesbeth
3
Dumont, Michel
3
Millan, Elena
3
more ...
less ...
Institution
All
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
5
Faculteit Toegepaste Economische Wetenschappen, Universiteit Antwerpen
1
Published in...
All
Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
17
International journal of advertising : the quarterly review of marketing communications
16
Journal of business research : JBR
15
Journal of marketing communications
11
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
11
Economisch en sociaal tijdschrift : een driemaandelijke uitgave van de Universitaire Faculteiten Sint-Ignatius te Antwerpen
9
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of Business Research
6
International Marketing Review
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Young Consumers
5
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
4
International journal of advertising : the review of marketing communications
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
International marketing review
4
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Belgian journal of operations research, statistics and computer science
3
Journal of advertising research
3
Journal of service management
3
Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
3
The SAGE handbook of marketing ethics
3
The journal of brand management : an international journal
3
Young consumers : insight and ideas for responsible marketers
3
Applied economics
2
Breaking new ground in theory and practice
2
Cutting edge international research
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
European Journal of Marketing
2
International journal of electronic commerce : IJEC
2
Journal of Social Marketing
2
Journal of advertising
2
Journal of consumer affairs : official publication of the American Council on Consumer Interests
2
Journal of marketing management : MM
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
Online Information Review
2
South African journal of economic and management sciences
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
more ...
less ...
Source
All
ECONIS (ZBW)
167
OLC EcoSci
41
Other ZBW resources
20
RePEc
10
USB Cologne (EcoSocSci)
8
Showing
41
-
50
of
246
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
41
Emotional advertising: revisiting the role of product category
Geuens, Maggie
;
Pelsmacker, Patrick de
;
Faseur, Tine
-
2010
Persistent link: https://www.econbiz.de/10003977016
Saved in:
42
How advertising strategy affects brand and USP recall for new brands and extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 165-194
Persistent link: https://www.econbiz.de/10003978072
Saved in:
43
Emotional advertising : revisiting the role of product category
Geuens, Maggie
;
Pelsmacker, Patrick de
;
Faseur, Tine
- In:
Journal of business research : JBR
64
(
2011
)
4
,
pp. 418-426
Persistent link: https://www.econbiz.de/10008859021
Saved in:
44
Relationship quality and purchase intention and behavior : the moderating impact of relationship strength
De Cannière, Marie Hélène
;
Pelsmacker, Patrick de
; …
- In:
Journal of business and psychology
25
(
2010
)
1
,
pp. 87-98
Persistent link: https://www.econbiz.de/10003955796
Saved in:
45
Export intensity and the competitive intelligence of exporting companies : evidence from South Africa
Cuyvers, Ludo
;
Dumont, Michel
;
Viviers, Wilma
; …
- In:
South African journal of economic and management sciences
11
(
2008
)
1
,
pp. 85-97
Persistent link: https://www.econbiz.de/10003711384
Saved in:
46
Do consumers care about ethics? : willingness to pay for fair-trade coffee
Pelsmacker, Patrick de
;
Driesen, Liesbeth
;
Rayp, Glenn
- In:
Journal of consumer affairs : official publication of …
39
(
2005
)
2
,
pp. 363-385
Persistent link: https://www.econbiz.de/10003379741
Saved in:
47
Marketing communications : a European perspective
Pelsmacker, Patrick de
;
Geuens, Maggie
;
Van den Bergh, Joeri
-
2007
-
3. ed.
Persistent link: https://www.econbiz.de/10003386383
Saved in:
48
Export intensity and the competitive intelligence of exporting companies : evidence from Belgium and South Africa
Cuyvers, Ludo
;
Dumont, Michel
;
Viviers, Wilma
; …
-
2006
Persistent link: https://www.econbiz.de/10003388805
Saved in:
49
Brand placements in movies : the impact of modality, prominence and plot connection on attitude and behavioral intention
Purnawirawan, Nathalia
;
Wouters, Marijke
;
Pelsmacker, …
- In:
Cutting edge international research
,
(pp. 347-361)
.
2010
Persistent link: https://www.econbiz.de/10003985215
Saved in:
50
Advergames : the impact of brand prominence and game repetition on brand responses
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10003962667
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
