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Response to probability markers in advertising of hedonic and utilitarian services in Belgium and Croatia

Banks, Ivana Bušljeta; Pelsmacker, Patrick de - In: Current insights and future trends : [extended versions …, (pp. 3-16). 2012

Persistent link: https://www.econbiz.de/10009748181

Clothing consumption in two recent EU member states : a cross-cultural study

Millan, Elena; Pelsmacker, Patrick de; Wright, Len Tiu - In: Journal of business research : JBR 66 (2013) 8, pp. 975-982

Persistent link: https://www.econbiz.de/10009755386

Balance and sequence in online reviews : the wrap effect

Purnawirawan, Nathalia; Dens, Nathalie; Pelsmacker, … - In: International journal of electronic commerce : IJEC 17 (2012/13) 2, pp. 71-98

Persistent link: https://www.econbiz.de/10009718634

The influence of ad-evoked feelings on brand evaluations : empirical generalizations from consumer responses to more than 1000 TV commercials

Pham, Michel T.; Geuens, Maggie; Pelsmacker, Patrick de - In: International journal of research in marketing : IJRM ; … 30 (2013) 4, pp. 383-394

Persistent link: https://www.econbiz.de/10010223386

Consumer responses to brands placed in YouTube movies : the effect of prominence and endorser expertise

Verhellen, Yann; Dens, Nathalie; Pelsmacker, Patrick de - In: Journal of electronic commerce research : JECR 14 (2013) 4, pp. 287-303

Persistent link: https://www.econbiz.de/10010232563

Involvement, tolerance for ambiguity, and type of service moderate the effectiveness of probability marker usage in service advertising

Banks, Ivana Busljeta; Pelsmacker, Patrick de - In: Journal of advertising : official publication of the … 43 (2014) 2, pp. 196-209

Persistent link: https://www.econbiz.de/10010373219

Developing different types of anticipated experience positioning for electric cars

Moons, Ingrid; Pelsmacker, Patrick de - In: The journal of brand management : an international journal 21 (2014) 3, pp. 216-235

Persistent link: https://www.econbiz.de/10010347464

Advertising in new formats and media : current research and implications for marketers

Pelsmacker, Patrick de (ed.) - 2016 - First edition

This book makes an important contribution to the field of advertising in bringing together state-of-the-art insights into new advertising formats and how they work. Split into three sections: 'The Changing Advertising Universe', 'Advertising in a Digital Connected World' and 'Hidden but Paid...

Persistent link: https://www.econbiz.de/10011444012

Positive and negative antecedents of purchasing eco-friendly products : a comparison between green and non-green consumers

Barbarossa, Camilla; Pelsmacker, Patrick de - In: Journal of business ethics : JOBE 134 (2016) 2, pp. 229-247

Persistent link: https://www.econbiz.de/10011471283

Does the context really matter, and for whom? : explaining the effects of program liking for an advertiser funded program

Verhellen, Yann; Pelsmacker, Patrick de; Dens, Nathalie - In: Advertising in new formats and media : current research …, (pp. 291-306). 2016

Persistent link: https://www.econbiz.de/10011473427