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Eine werbepsychologische Anzei...
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Kaiser, Harry M.
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Eisend, Martin
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Pelsmacker, Patrick de
38
Taylor, Charles Raymond
37
Kind, Hans Jarle
34
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30
Gierl, Heribert
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Nickel, Volker
29
Pflaum, Dieter
29
Rosengren, Sara
28
Septianto, Felix
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Saffer, Henry
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Hundhausen, Carl
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Schweiger, Günter
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24
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Pepels, Werner
24
Sethi, Suresh
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Zaccour, Georges
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Dufwenberg, Martin
23
Stafford, Marla Royne
23
Mueller, Barbara
22
Yoon, Sukki
22
Kaiser, Ulrich
21
Kinnucan, Henry W.
21
Laussel, Didier
21
Huh, Jisu
20
Reid, Leonard N.
20
Sonnac, Nathalie
20
Wilbur, Kenneth C.
20
Yoon, Hye Jin
20
Carlson, Les
19
Gabszewicz, Jean Jaskold
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Silk, Alvin J.
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Terlutter, Ralf
19
Ford, John B.
18
Jullien, Bruno
18
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Axel-Springer-Verlag
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IP Deutschland GmbH <Köln>
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RWI - Leibniz-Institut für Wirtschaftsforschung
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Bundesstelle für Aussenhandelsinformation
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Russell Sage Foundation
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
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Springer-Verlag GmbH
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Journal of advertising research
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International journal of advertising : the review of marketing communications
213
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194
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185
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183
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182
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152
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88
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83
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82
SpringerLink / Bücher
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NBER working paper series
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Working paper / National Bureau of Economic Research, Inc.
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Psychology & marketing
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Journal of current issues and research in advertising : JCIRA
58
Journal of retailing and consumer services
58
Jahrbuch der Absatz- und Verbrauchsforschung
57
NBER Working Paper
57
International journal of industrial organization
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Health marketing quarterly
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Journal of current issues and research in advertising
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Journal of business ethics : JOBE
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Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
43
CESifo working papers
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39
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Young consumers : insight and ideas for responsible marketers
38
Marketing letters : a journal of research in marketing
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Journal of global marketing
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ECONIS (ZBW)
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17611
Advertisements and consumer buying intentions, the impact on brands alterations
Singh, Shamsher
;
Malhotra, Gouri
- In:
International journal of trade and global markets
18
(
2023
)
4
,
pp. 407-419
Persistent link: https://www.econbiz.de/10015062246
Saved in:
17612
The effects of live comments and advertisements on social media engagement : application to short-form online video
Zhang, Xiaodan
;
Zhao, Zhanbo
;
Wang, Kui
- In:
Journal of research in interactive marketing : …
18
(
2024
)
3
,
pp. 485-505
Persistent link: https://www.econbiz.de/10015062524
Saved in:
17613
Enhance the effectiveness of affiliate marketing on Tiktok for young people
Minh T. H. Le
- In:
International journal of technology marketing : IJTMkt
18
(
2024
)
2
,
pp. 162-184
Persistent link: https://www.econbiz.de/10015062391
Saved in:
17614
Kommunikation und Gesellschaft : Möglichkeiten und Grenzen von Kommunikation und Marketing in einer sich wandelnden Gesellschaft ; die vorliegende Dokumentation umfasst die wichtig...
1972
Persistent link: https://www.econbiz.de/10000616814
Saved in:
17615
Purchase intention and attitude towards advertisements on Instagram : an empirical study using Instagram Stories
Woo, Lisa-Julie
;
Süßmair, Augustin
- In:
International journal of economics and business …
27
(
2024
)
3
,
pp. 434-471
Persistent link: https://www.econbiz.de/10015063279
Saved in:
17616
Media-Perspektiven
Frankfurt, M. : Media-Perspektiven
;
1970-[?]: …
-
1970 - 2022
Persistent link: https://www.econbiz.de/10000353793
Saved in:
17617
The role of need-supportive advertisement appeals in bringing defunct brands back to life : a basic psychological needs theory perspective
Gilal, Faheem Gul
;
Khalil, Rushna
;
Gilal, Rukhsana Gul
; …
- In:
International journal of technology, policy and …
24
(
2024
)
1
,
pp. 50-70
Persistent link: https://www.econbiz.de/10015061793
Saved in:
17618
Die wunderbare Welt des Brandholder Value
Mohn, Michael
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003737572
Saved in:
17619
Lexikon Kommunikationspolitik :
Werbung
, Direktmarketing, integrierte Kommunikation
Brüne, Klaus
-
2008
Persistent link: https://www.econbiz.de/10003750273
Saved in:
17620
Kommunikationsmanagement : Grundlagen für Entscheider
Renker, Clemens
-
2008
-
3., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003757580
Saved in:
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