Distracted driving, specifically texting and driving, has become a nationwide public health problem in the U.S. with negative, and potentially fatal consequences. In an effort to combat the growing problem, non-profit organizations, corporations, and the federal government have all stepped in to...

"This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers. The book provides an understanding of the benefits of...