Narrow search
Showing 17,791 - 17,798 of 17,798
Cover Image
Increasing the efficacy of emotional appeal ads on online video-watching platforms : the effects of goals and emotional approach tendency on ad-skipping behavior
Ryoo, Yuhosua; Yoon, Hye Jin - In: Journal of advertising 53 (2024) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10014575197
Cover Image
Looking up or down? : the effects of camera angle on evaluations of anthropomorphized products in advertisements
Xuan, Changchun; Chen, Rui; Lin, Shengdong; Huang, Hanyun - In: Journal of advertising 53 (2024) 4, pp. 530-548
Persistent link: https://www.econbiz.de/10015050204
Cover Image
Yes, I will say something : how humor influences intention to intervene and how social marketing can help!
Williams, Janine L.; Kennedy, Ann-Marie; Ashill, Nicholas - In: Journal of advertising 53 (2024) 4, pp. 549-567
Persistent link: https://www.econbiz.de/10015050206
Cover Image
How visual angle influences product recommendations in response to two-sided messages
Winahjoe, Sari; Paramita, Widya; Jin, Frances Seowon; … - In: Marketing intelligence & planning 42 (2024) 6, pp. 1010-1027
Persistent link: https://www.econbiz.de/10015056927
Cover Image
Competitive pricing and advertising strategies for online retailers with "showrooming" and "webrooming"
Li, Michael Zhi-feng; Li, Li; Li, Jing - In: European journal of operational research : EJOR 316 (2024) 2, pp. 617-638
Persistent link: https://www.econbiz.de/10014575556
Cover Image
How the time of day impacts social media advertising outcomes on consumers
Noguti, Valeria; Waller, David - In: Marketing intelligence & planning 42 (2024) 3, pp. 418-437
Persistent link: https://www.econbiz.de/10015056877
Cover Image
Joint advertising : the impact of domestic, foreign, and global partners on cognitive fit
Bauer, Brittney C.; Johnson, Clark D. - In: International marketing review 41 (2024) 3/4, pp. 767-805
Persistent link: https://www.econbiz.de/10015057133