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Proactive market orientation and innovation in India : the moderating role of intrafirm causal ambiguity
Lakshman, C.; Kumra, Rajeev; Adhikari, Atanu - In: Journal of management & organization : JMO 23 (2017) 1, pp. 116-135
Persistent link: https://www.econbiz.de/10011908045
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Strategic marketing issues in emerging markets
Adhikari, Atanu (ed.) - 2018
Persistent link: https://www.econbiz.de/10011821852
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Services marketing issues in emerging economies
Adhikari, Atanu (ed.) - 2020
Persistent link: https://www.econbiz.de/10012305247
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Strategic marketing cases in emerging markets
Adhikari, Atanu (ed.); Roy, Sanjit (ed.) - 2017
Persistent link: https://www.econbiz.de/10014013168