Similar Search Results

The art of digital marketing for fashion and luxury brands : market spaces and marketplaces

Ozuem, Wilson (ed.); Ranfagni, Silvia (ed.) - 2021

Persistent link: https://www.econbiz.de/10012515938

Dynamics of user-generated content and service failure recovery : evidence from millennials

Ozuem, Wilson; Willis, Michelle; Ranfagni, Silvia; … - In: Qualitative market research : an international journal 26 (2023) 5, pp. 600-631

Persistent link: https://www.econbiz.de/10014430702

Passion between consumption and entrepreneurship : an exploratory analysis of comic publishers' case studies

Salvietti, Giada; Ranfagni, Silvia - In: Piccola impresa : rivista internazionale di studi e ricerche (2021) 1, pp. 158-179

Persistent link: https://www.econbiz.de/10013325803

Vignaioli autentici : un viaggio nelle radici territoriali, culturali e imprenditoriali di aziende vitivinicole eccellenti di Friuli, Piemonte, Toscana e Veneto

Burresi, Aldo; Ranfagni, Silvia; Rosati, Massimo - 2022

Persistent link: https://www.econbiz.de/10013414665

Triangulating online brand reputation, brand image, and brand identity : an interdisciplinary research approach to design the pathways of online branding strategies in luxury hospi...

Ranfagni, Silvia; Rosati, Massimo - In: Online reputation management in destination and …, (pp. 213-235). 2023

Persistent link: https://www.econbiz.de/10014287208

Understanding the process of meanings, materials, and competencies in adoption of mobile banking

Naeem, Muhammad; Ozuem, Wilson; Howell, Kerry; … - In: Electronic markets : EM ; the international journal of … 32 (2022) 4, pp. 2445-2469

Persistent link: https://www.econbiz.de/10013556736

Managing creativity in the age of data-driven marketing communication : a model for agencies to improve their distribution and valuation of creativity

Kallevig, Annette; Ozuem, Wilson; Willis, Michelle; … - In: Journal of advertising research 62 (2022) 4, pp. 301-320

Persistent link: https://www.econbiz.de/10013531979

Omnichannel retailing and post-pandemic recovery : building a research agenda

Salvietti, Giada; Ziliani, Cristina; Teller, Christoph; … - In: International journal of retail and distribution management 50 (2022) 8/9, pp. 1156-1181

Persistent link: https://www.econbiz.de/10013398158

Digital Transformation for Fashion and Luxury Brands : Theory and Practice

Ozuem, Wilson (ed.); Ranfagni, Silvia (ed.); … - 2024

This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations, particularly on existing omni-channel models and touchpoints and consumer behaviours. By exploring the importance of digital transformation and...

Persistent link: https://www.econbiz.de/10014519036

The conceptualization of enablers and constraints of in-store buying as part of the affordances flow funnel process through scan and go apps

Naeem, Muhammad; Ozuem, Wilson; Howell, Kerry; … - In: Psychology & marketing 41 (2024) 5, pp. 1060-1081

Persistent link: https://www.econbiz.de/10014530947

A service of the

zbw