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21
Marketing and organisational development in e-SMEs : understanding survival and sustainability in growth-oriented and comfort-zone pure-play enterprises in the
fashion
retail indus...
Ashworth, Catherine J.
- In:
International entrepreneurship and management journal
8
(
2012
)
2
,
pp. 165-201
Persistent link: https://www.econbiz.de/10010219538
Saved in:
22
Organisational form and performance in
fashion
retailing
Mejía-Vásquez, Pericles Ramón
;
Sánchez-Gómez, Roberto
- In:
Journal of fashion marketing and management
26
(
2022
)
3
,
pp. 550-564
Persistent link: https://www.econbiz.de/10013384553
Saved in:
23
Der Beitrag der Handelsmarktforschung zur Unternehmensentwicklung
Liebmann, Hans-Peter
;
Liebmann, Andrea
- In:
Zukunftsperspektiven für das Handelsmanagement : …
,
(pp. 181-199)
.
2000
Persistent link: https://www.econbiz.de/10001495786
Saved in:
24
Conoscenza di mercato per l'innovazione di prodotto : i percorsi delle imprese moda tra creatività e marketing
Marchi, Gianluca
-
2007
Persistent link: https://www.econbiz.de/10003683918
Saved in:
25
Market information approaches, product innovativeness, and firm performance : an empirical study in the
fashion
industry
Cillo, Paola
;
DeLuca, Luigi M.
;
Troilo, Gabriele
- In:
Research policy : policy, management and economic …
39
(
2010
)
9
,
pp. 1242-1252
Persistent link: https://www.econbiz.de/10008798353
Saved in:
26
Corporate and product bands : do they imporve SMEs' performance?
Agostini, Lara
;
Filippini, Roberto
;
Nosella, Anna
- In:
Measuring business excellence : the journal of …
18
(
2014
)
1
,
pp. 78-91
Persistent link: https://www.econbiz.de/10010373810
Saved in:
27
Retail Branding : eine Analyse unter besonderer Berücksichtigung des Bekleidungs- und Lebensmitteleinzelhandels in Deutschland, Großbritannien und Frankreich
Dembeck, Sandra
-
2004
Persistent link: https://www.econbiz.de/10002116370
Saved in:
28
An exploration of
fashion
retailer own brand strategies
McColl, Julie
;
Moore, Christopher M.
- In:
Journal of fashion marketing and management
15
(
2011
)
1
,
pp. 91-107
Persistent link: https://www.econbiz.de/10008990985
Saved in:
29
Innovatives Modehausmarketing auf der Grundlage der industriellen Maßkonfektion
Ahlert, Dieter
- In:
Textil- und Bekleidungswirtschaft im Wandel : betriebs- …
,
(pp. 113-127)
.
2001
Persistent link: https://www.econbiz.de/10001596430
Saved in:
30
Nutzensegmentierung und alternative Segmentierungsansätze : eine vergleichende Gegenüberstellung im
Handelsmarketing
König, Tatjana
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001608023
Saved in:
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