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Exploring energy use in retail stores : a field experiment
Loureiro, Maria L.; Labandeira, Xavier - In: Energy economics 84 (2019), pp. 1-8
Persistent link: https://www.econbiz.de/10012176902
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Antecedents of value co-creation activities for online fashion brands
Thomas, Lauren Josie; Brooks, Simon; McGouran, Cathy - In: Journal of strategic marketing 28 (2020) 5, pp. 384-398
Persistent link: https://www.econbiz.de/10012313908
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Trend-chasing versus minimalism : selling fewer, better products to fashion-sensitive customers
Jalili, Monire; Pangburn, Michael S; Yazdani, Alireza - In: Production and operations management : the flagship … 33 (2024) 4, pp. 922-942
Persistent link: https://www.econbiz.de/10014576915
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Fashion clothing : retailers' perspective and business strategies focusing on market segmentation
Rangaswamy, Easwaramoorthy; Periyasamy, Girija; … - In: World review of entrepreneurship, management and … 19 (2023) 1/2, pp. 31-46
Persistent link: https://www.econbiz.de/10013477545
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The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers
Cuesta-Valiño, Pedro; Gutiérrez-Rodríguez, Pablo; … - In: Psychology & marketing 41 (2024) 3, pp. 649-664
Persistent link: https://www.econbiz.de/10014467626
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Unpacking nontarget majority consumers' responses to modest fashion : how market controversy perpetuates marketplace exclusion
Audrezet, Alice; Parguel, Béatrice - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 13/14, pp. 1302-1330
Persistent link: https://www.econbiz.de/10014427187
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Promoting and reporting with the Wmotion MPOS application : a case study on a fashion industry
Prajaya, Dhimas; Siringoringo, Hotniar - In: International journal of business information systems : … 43 (2023) 1, pp. 53-73
Persistent link: https://www.econbiz.de/10014307405
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Co-marketing alliances between heterogeneous industries : examining perceived match-up effects in product brand and alliance levels
Ahn, SooKyoung; Kim, HaeJung; Forney, Judith A. - In: Journal of retailing and consumer services 16 (2009) 6, pp. 477-485
Persistent link: https://www.econbiz.de/10003906201
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Markendifferenzierung durch Ladengestaltung - empirische Untersuchung zur Markenzuordnung
Burkhardt, Achim - Hochschule Offenburg - 2018
Persistent link: https://www.econbiz.de/10012003135