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The application of consumer neuroscience in evaluating the effect of aroma marketing on consumer preferences in the food market
Berčík, Jakub; Gálová, Jana; Vietoris, Vladimír; … - In: Journal of international food & agribusiness marketing 35 (2023) 3, pp. 261-282
Persistent link: https://www.econbiz.de/10014320691
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Emotionen im Marketing : neuroökonomische Erkenntnisse
Sigg, Barbara - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003851450
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Psychographische Verortung von Menschen mit Diabetes : Auswirkungen auf die Produktgestaltung und Kommunikation
Adamczak, Uwe; Aranda, Guillem; Broitzmann, Reiner; … - 2010
Zielgruppen umfassend zu verstehen, werden im Marketing zu-nehmend psychographische Verortungen von Zielgruppen verwendet. Auch … psychographischen Erkenntnisse für die Produktentwicklung, Kommunikation, Vertrieb und Marketing bei Krankenkassen, medizinischem …
Persistent link: https://www.econbiz.de/10008695820
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Consumer neuroscience : past, present, and future
Karmarkar, Uma R.; Plassmann, Hilke - 2015
Persistent link: https://www.econbiz.de/10010490142
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The use of consumer neuroscience in aroma marketing
Berčík, J.; Gálová, J.; Pavelka, A. - 2021 - 1st published
emotions is described. It starts with a general overview of the role of scents in marketing and the use of neuroscience tools … obtained, and how the effect on consumer emotions was determined. 'The use of consumer neuroscience in aroma marketing …
Persistent link: https://www.econbiz.de/10013164907
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Consumer Neuroscience : Pricing Research to Gain and Sustain a Cutting Edge Competitive Advantage by Improving Customer Value and Profitability
Kumlehn, Malte - 2011
pricing research offers for marketing purposes. The findings of this study provide evidence of the importance to improve …
Persistent link: https://www.econbiz.de/10014043185
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The advertised mind : ground-breaking insights into how our brains respond to advertising
Du Plessis, Erik - 2005
"In The Advertised Mind du Plessis draws on the very latest research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. He uses this research to suggest why emotion is such an important factor in establishing a firm memory of...
Persistent link: https://www.econbiz.de/10011479699
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Business process automation in Greek telecommunications companies and marketing strategies
Katsonis, Nikolaos; Sfakianakis, Michael - In: International journal of electronic customer … 10 (2016) 1, pp. 2-13
Persistent link: https://www.econbiz.de/10011687957
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Marketing novel fruit products : evidence for diverging marketing effects across different products and different countries
Riet, Jonathan van 't; Onwezen, Marleen C.; Bartels, Jos; … - In: Journal of food products marketing 22 (2016) 3, pp. 332-349
Persistent link: https://www.econbiz.de/10011561227