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Reward point accumulation behaviour of credit card users in Pune city

John, Shilly - In: International journal of applied behavioral economics : … 11 (2022) 1, pp. 1-18

Persistent link: https://www.econbiz.de/10014276910

Evolution of loyalty programs offered to customers and investors

Dziawgo, Danuta - In: Financial internet quarterly 19 (2023) 1, pp. 35-47

The subject of this study is loyalty programs, The aim of the article is to draw attention to loyalty in the current economy, The purpose of the article is to examine the evolution of loyalty pro- grams offered to consumers and investors, The study will cover the issue of building a loyal base...

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Modeling customer satisfaction's impact on loyalty : insights for customer-centric resource allocation

Li, Yinxing; Xing, Aijing; Terui, Nobuhiko - In: Service science 15 (2023) 2, pp. 107-128

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Credit card churning customers, endowed loyalty, and protestant work ethic

Legendre, Tiffany S.; Baker, Melissa A. - In: The service industries journal 44 (2024) 1/2, pp. 22-44

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Proactive walking and overbooking with class dependent walk-out costs

Liang, Shuwen; Anderson, Chris K. - In: The Cornell hospitality quarterly 64 (2023) 4, pp. 454-459

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Differentiated premium membership mechanism in platform competition

Hu, Li; Du, Shaofu; Wang, Lei; Tang, Wenzhi - In: International journal of production research 61 (2023) 2, pp. 649-667

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Generations and their preferences for loyalty program rewards in supermarket retailing

Salvietti, Giada; Ieva, Marco; Ziliani, Cristina - In: Advances in National Brand and Private Label Marketing …, (pp. 57-64). 2023

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Understanding relationship marketing and loyalty program effectiveness in global markets

Beck, Joshua T.; Chapman, Kelly; Palmatier, Robert W. - In: Journal of international marketing 23 (2015) 3, pp. 1-21

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Dynamics of loyalty programs in Malaysian retailing : a strategic marketing perspective

Julian, Craig C.; Ahmed, Zafar U.; Che Aniza Che Wel; … - In: Journal of transnational management : the official … 21 (2016) 3, pp. 101-114

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Customer demotion in hierarchical loyalty programmes

Berlo, Geert van; Bloemer, Johanna M.; Blazevic, Vera - In: The service industries journal 34 (2014) 11/12, pp. 922-937

Persistent link: https://www.econbiz.de/10010394602