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Cultural congruity and extensions of corporate heritage brands : an empirical analysis of time-honored brands in China
Zhou, Luyang; Hui, Michael K.; Zhou, Lianxi; Li, Shengxiao - In: Journal of consumer behaviour 21 (2022) 5, pp. 1092-1105
Persistent link: https://www.econbiz.de/10013413180
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The effects of perceived organizational support on employees' sense of job insecurity in times of external threats : an empirical investigation under lockdown conditions in China
Zhou, Luyang; Li, Shengxiao; Zhou, Lianxi; Tao, Hong; … - In: Asian business & management 22 (2023) 4, pp. 1567-1591
Persistent link: https://www.econbiz.de/10014375232
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Exploring the influence of product conspicuousness and social compliance on purchaising motives of young Chinese consumers for foreign brands
Zhou, Lianxi; Wong, Amy - In: Journal of consumer behaviour : an international … 7 (2008) 6, pp. 470-483
Persistent link: https://www.econbiz.de/10003789918
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Entrepreneurial proclivity, capability upgrading and performance advantage of newness among international new ventures
Zhou, Lianxi; Barnes, Bradley R.; Lu, Yuan - In: Journal of international business studies : JIBS ; an … 41 (2010) 5, pp. 882-905
Persistent link: https://www.econbiz.de/10003993065
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Internationalization and the performance of born-global SMEs: the mediating role of social networks
Zhou, Lianxi; Wu, Wei-ping; Luo, Xueming - In: Journal of international business studies : JIBS ; an … 38 (2007) 4, pp. 673-690
Persistent link: https://www.econbiz.de/10003508276
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Non-local or local brands? : a multi-level investigation into confidence in brand origin identification and its strategic implications
Zhou, Lianxi; Yang, Zhiyong; Hui, Michael K. - In: Journal of the Academy of Marketing Science 38 (2010) 2, pp. 202-218
Persistent link: https://www.econbiz.de/10003980617
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Capabilities as a mediator linking resources and the international performance of entrepreneurial firms in an emerging economy
Lu, Yuan; Zhou, Lianxi; Bruton, Garry; Li, Weiwen - In: Journal of international business studies : JIBS ; an … 41 (2010) 3, pp. 419-436
Persistent link: https://www.econbiz.de/10003981548
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Introduction: Special issue on Brand equity, branding, and marketing communications in emerging markets
Kaynak, Erdener; Zhou, Lianxi - In: Journal of global marketing 23 (2010) 3, pp. 171-176
Persistent link: https://www.econbiz.de/10008652539
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Investigating guanxi dimensions and relationship outcomes : insights from Sino-Anglo business relationships
Barnes, Bradley R.; Yen, Dorothy; Zhou, Lianxi - In: Industrial marketing management : the international … 40 (2011) 4, pp. 510-521
Persistent link: https://www.econbiz.de/10009159492
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Implementation of service-learning in business education : issues and challenges
Poon, Patrick; Chan, Tsang-sing; Zhou, Lianxi - In: Journal of teaching in international business 22 (2011) 3, pp. 185-192
Persistent link: https://www.econbiz.de/10009527036