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Outshoppoing in rural periodic markets : a retailing opportunity

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Rural marketing : targeting the non-urban consumer

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Market justification for policy on small enterprise development

Velayudhan, Sanal Kumar - In: Small business economics : an entrepreneurship journal 22 (2004) 2, pp. 111-119

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Influence of antecedents of expectations on perceived quality : a study of rural and urban subcultures

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Rural marketing : growing the non-urban consumer

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Rural marketing: opportunities and challenges -- Environment and profile of the rural market -- Rural consumer -- Researching rural markets -- Saga of rural market segmentation: segmentation, aggregation, and affordability -- Positioning for value -- Value creation through innovation and product...

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Understanding consumer's attitude towards retail store in stockout situations

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Consumer evaluation of brand extensions : comparing goods to goods brand extensions with goods to services

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Rural marketing : developing the non-urban consumer

Velayudhan, Sanal Kumar - 2022 - Third edition

Rural Marketing: Opportunities and Challenges -- Environment and Profile of the Rural Market -- Rural Consumer -- Researching Rural Markets -- SAGA of Rural Market Segmentation: Segmentation, Aggregation and Affordability -- Positioning for Value -- Product Strategy and Innovation to Create...

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Comparing consumer evaluations of services-to-services brand extensions with services-to-goods

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