Rural marketing : targeting the non-urban consumer
Sanal Kumar Velayudhan
| Year of publication: |
2007 ; 2. ed.
|
|---|---|
| Authors: | Velayudhan, Sanal Kumar |
| Publisher: |
Los Angeles [u.a] : Response Books |
| Subject: | Ländlicher Raum | Rural area | Verbraucher | Consumers | Ländliche Wirtschaft | Rural economy | Marketing | Indien | India |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 249 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references (p. ) and index Rural marketing : opportunities and challenges -- Profile of the rural market -- Rural consumer -- Researching rural markets -- Value offering -- Communicating in the rural market landscape -- Communication : language and culture -- Operationalizing communication strategy : issues and approaches in media -- Retailer as a route to the rural market -- Haats, melas and mobile traders -- Access the rural consumer : emerging channels -- A competitive strategy for rural markets 0709 |
| ISBN: | 978-0-7619-3588-9 ; 978-81-7829-749-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003513302