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Drivers of autonomous vehicles-analyzing consumer preferences for self-driving car brand extensions
Eggers, Felix; Eggers, Fabian - In: Marketing letters : a journal of research in marketing 33 (2022) 1, pp. 89-112
Persistent link: https://www.econbiz.de/10013184269
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It takes two to tango : the interplay between decision logics, communication strategies and social media engagement in start-ups
Rudeloff, Christian; Pakura, Stefanie; Eggers, Fabian; … - In: Review of managerial science : RMS 16 (2022) 3, pp. 681-712
Persistent link: https://www.econbiz.de/10013191543
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Communication management of start-ups : an empirical analysis of entrepreneurs' communication and networking success on Facebook
Pakura, Stefanie; Rudeloff, Christian; … - In: International journal of entrepreneurial venturing : IJEV 12 (2020) 5, pp. 459-489
Persistent link: https://www.econbiz.de/10012509576
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Service quality in social media communication of NPOs : the moderating effect of channel choice
Gartner, Johannes; Fink, Matthias; Floh, Arne; Eggers, … - In: Journal of business research : JBR 137 (2021), pp. 579-587
Persistent link: https://www.econbiz.de/10012665737
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Examining the relationship between customer and entrepreneurial orientation on nascent firms' marketing strategy
Eggers, Fabian; Hansen, David J.; Davis, Amy E. - In: International entrepreneurship and management journal 8 (2012) 2, pp. 203-222
Persistent link: https://www.econbiz.de/10010219539
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Three decades in the making : the evolution of entrepreneurial marketing
Morrish, Sussie; Eggers, Fabian; Pattinson, Hugh; … - In: Journal of business research : JBR 113 (2020), pp. 59-61
Persistent link: https://www.econbiz.de/10012230436
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Developing a scale for entrepreneurial marketing : revealing its inner frame and prediction of performance
Eggers, Fabian; Niemand, Thomas; Kraus, Sascha; Breier, … - In: Journal of business research : JBR 113 (2020), pp. 72-82
Persistent link: https://www.econbiz.de/10012230439
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Entrepreneurial orientation in sports entrepreneurship : a mixed methods analysis of professional soccer clubs in the German-speaking countries
Hammerschmidt, Jonas; Eggers, Fabian; Kraus, Sascha; … - In: International entrepreneurship and management journal 16 (2020) 3, pp. 839-857
Persistent link: https://www.econbiz.de/10012292456
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Anatomy of competitive advantage : towards a contingency theory of entrepreneurial marketing
Whalen, Peter; Uslay, Can; Pascal, Vincent J.; Omura, Glenn - In: Journal of strategic marketing 24 (2016) 1, pp. 5-19
Persistent link: https://www.econbiz.de/10011580495
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Technologies that support marketing and market development in SMEs : evidence from social networks
Eggers, Fabian; Hatak, Isabella; Kraus, Sascha; … - In: Journal of small business management : JSBM ; a joint … 55 (2017) 2, pp. 270-302
Persistent link: https://www.econbiz.de/10011674040