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Consumer behaviour
74
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Sheth, Jagdish N.
386
Parvatiyar, Atul
24
Sharma, Arun
23
Sisodia, Rajendra
19
Holbrook, Morris B.
17
Sheth, Jagdish
16
Krishnan, Balaji C.
14
Malhotra, Naresh K.
14
Sisodia, Rajendra S.
13
Belk, Russell W.
12
Hunt, Shelby D.
11
Kumar, V.
11
Solomon, Michael R.
10
Wind, Yoram
10
Grönroos, Christian
9
Jacoby, Jacob
9
Monroe, Kent B.
9
Uslay, Can
9
Bettman, James R.
7
Green, Paul E.
7
Varadarajan, Rajan
7
Zaltman, Gerald
7
Eshghi, Abdolreza
6
Sinha, Mona
6
Iyer, Gopalkrishnan R.
5
Rao, Vithala R.
5
Sethi, S.Prakash
5
Yow, John
5
Bechwati, Nada Nasr
4
Howard, John A.
4
Jain, Varsha
4
Ambika, Anupama
3
Birnik, Andreas
3
Birnik, Anna-Karin
3
Gross, Barbara L.
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Legends in marketing
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43
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Does marketing need reform? : fresh perspectives on the future
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European Journal of Marketing
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International business review : the official journal of the European International Business Academy
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Alfred P. Sloan School of Management, Working paper no 161-66
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ECONIS (ZBW)
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The business school in the twenty-first century : emergent challenges and new business models
Thomas, Howard
;
Lorange, Peter
;
Sheth, Jagdish N.
-
2013
Persistent link: https://www.econbiz.de/10009786675
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152
How digital technologies are enabling consumers and transforming the practice of marketing
Hendrix, Philip E.
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 149-150
Persistent link: https://www.econbiz.de/10010357881
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153
Leveraging the virtuous circle of brand and the extended self
Sciarrino, JoAnn
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 147-148
Persistent link: https://www.econbiz.de/10010357882
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Extending the extended self in the digital world
Schultz, Don E.
- In:
Journal of marketing theory and practice
22
(
2014
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2
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pp. 143-146
Persistent link: https://www.econbiz.de/10010357884
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The digital self : boundaries and fusions
Pak, Minsoo
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Journal of marketing theory and practice
22
(
2014
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2
,
pp. 141
Persistent link: https://www.econbiz.de/10010357886
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A legal perspective on "possessions and the extended self" in the digital age
Hogan, Howard S.
- In:
Journal of marketing theory and practice
22
(
2014
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2
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pp. 139-140
Persistent link: https://www.econbiz.de/10010357888
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The digital self
Epps, Sarah Rotman
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 137-138
Persistent link: https://www.econbiz.de/10010357892
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Self-endorsed advertisements : when the self persuades the self
Ahn, Sun Joo
;
Bailenson, Jeremy
- In:
Journal of marketing theory and practice
22
(
2014
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2
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pp. 135-136
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The extended self unbound
Belk, Russell W.
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 133-134
Persistent link: https://www.econbiz.de/10010357902
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Extending the extended self in a digital world
Sheth, Jagdish N.
;
Solomon, Michael R.
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 123-132
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