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Consumer behaviour
74
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Sheth, Jagdish N.
386
Parvatiyar, Atul
24
Sharma, Arun
23
Sisodia, Rajendra
19
Holbrook, Morris B.
17
Sheth, Jagdish
16
Krishnan, Balaji C.
14
Malhotra, Naresh K.
14
Sisodia, Rajendra S.
13
Belk, Russell W.
12
Hunt, Shelby D.
11
Kumar, V.
11
Solomon, Michael R.
10
Wind, Yoram
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Grönroos, Christian
9
Jacoby, Jacob
9
Monroe, Kent B.
9
Uslay, Can
9
Bettman, James R.
7
Green, Paul E.
7
Varadarajan, Rajan
7
Zaltman, Gerald
7
Eshghi, Abdolreza
6
Sinha, Mona
6
Iyer, Gopalkrishnan R.
5
Rao, Vithala R.
5
Sethi, S.Prakash
5
Yow, John
5
Bechwati, Nada Nasr
4
Howard, John A.
4
Jain, Varsha
4
Ambika, Anupama
3
Birnik, Andreas
3
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3
Gross, Barbara L.
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International Conference on Relationship Marketing <1996, Berlin>
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Legends in marketing
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Does marketing need reform? : fresh perspectives on the future
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European Journal of Marketing
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Legends in marketing series
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International business review : the official journal of the European International Business Academy
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Alfred P. Sloan School of Management, Working paper no 161-66
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Bringing technology to market: trends, cases, solutions
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ECONIS (ZBW)
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OLC EcoSci
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USB Cologne (EcoSocSci)
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RePEc
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Borderless media : rethinking international marketing
Sheth, Jagdish N.
- In:
Journal of international marketing
28
(
2020
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012167070
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12
The multivariate revolution in marketing research
Sheth, Jagdish N.
-
2009
Persistent link: https://www.econbiz.de/10003794433
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13
The double helix of marketing : the complementary relationship between marketing history and marketing theory
Sheth, Jagdish N.
- In:
Marketing theory
11
(
2011
)
4
,
pp. 503-505
Persistent link: https://www.econbiz.de/10009419172
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14
Reflections on Vargo and Lusch's systems perspective
Sheth, Jagdish N.
- In:
Industrial marketing management : the international …
40
(
2011
)
2
,
pp. 197-198
Persistent link: https://www.econbiz.de/10008934057
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15
Impact of emerging markets on marketing : rethinking existing perspectives and practices
Sheth, Jagdish N.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 166-182
Persistent link: https://www.econbiz.de/10009270886
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16
Chindia rising : how China and India will benefit your business
Sheth, Jagdish N.
-
2007
Persistent link: https://www.econbiz.de/10003716791
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17
Marketing's final frontier : the automation of consumption
Sheth, Jagdish N.
;
Sisodia, Rajendra
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 180-190)
.
2006
Persistent link: https://www.econbiz.de/10003430307
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18
Customer value propositions : Value co-creation
Sheth, Jagdish N.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 312-315
Persistent link: https://www.econbiz.de/10012285190
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19
Climate, culture, and consumption : connecting the dots
Sheth, Jagdish N.
- In:
The Routledge companion to consumer behavior
,
(pp. 14-18)
.
2020
Persistent link: https://www.econbiz.de/10012316098
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20
Future of brick and mortar retailing : how will it survive and thrive?
Sheth, Jagdish N.
- In:
Journal of strategic marketing
29
(
2021
)
7
,
pp. 598-607
Persistent link: https://www.econbiz.de/10012608880
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