Narrow search
Showing 141 - 150 of 720,655
Cover Image
Geschäftstreue im Einzelhandel : Determinanten, Erklärungsansätze, Meßkonzepte
Jungwirth, Georg - 1997
Persistent link: https://www.econbiz.de/10000951419
Cover Image
Nicht- und semiparametrische Markenwahlmodelle im Marketing
Boztuğ, Yasemin; Hildebrandt, Lutz - 1998
Persistent link: https://www.econbiz.de/10000998088
Cover Image
Produktmodifikation : Instrumente zur Zielbildung bei höherwertigen Konsum- und Gebrauchsgütern
Lurse, Carsten - 1999
Persistent link: https://www.econbiz.de/10000998091
Cover Image
A least squares procedure for benefit segmentation with conjoint experiments
Kamakura, Wagner A. - In: Journal of marketing research : JMR 25 (1988) 2, pp. 157-167
Persistent link: https://www.econbiz.de/10001051617
Cover Image
Using a semiotic approach to study the consumption of functionally related products
Kehret-Ward, Trudy - In: International journal of research in marketing : IJRM ; … 4 (1988) 3, pp. 187-200
Persistent link: https://www.econbiz.de/10001058104
Cover Image
Using conjoint analysis to predict trial and repeat-purchase patterns of new frequently purchased products
Zufryden, Fred S. - In: Decision sciences : DS 19 (1988) 1, pp. 55-71
Persistent link: https://www.econbiz.de/10001061778
Cover Image
Means-End Chains für Automobile : eine Laddering-Anwendung
Gaus, Hansjörg; Oberländer, Sybil; Zanger, Cornelia - 1997
Persistent link: https://www.econbiz.de/10000963696
Cover Image
New developments and approaches in consumer behavior research
Balderjahn, Ingo (contributor);  … - 1998
Persistent link: https://www.econbiz.de/10000975257