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Measurement, reliability and scales construction in a view of classical true-score theory
Tarka, Piotr - In: Argumenta oeconomica (2011) 2, pp. 65-99
Persistent link: https://www.econbiz.de/10009425933
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When do direct mailings create value for companies? : implications of an experimental study in consumer goods markets
Kindermann, Harald; Werani, Thomas; Smejkal, Angela - In: Modelling value : selected papers of the 1st …, (pp. 149-166). 2012
Persistent link: https://www.econbiz.de/10009426641
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Modeling eye movements and response times in consumer choice
Krajbich, Ian; Smith, Stephanie M. - In: Journal of agricultural & food industrial organization 13 (2015) 1, pp. 55-72
Persistent link: https://www.econbiz.de/10011416183
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Targeted pricing and customer data sharing among rivals
Jentzsch, Nicola; Sapi, Geza; Suleymanova, Irina - In: International journal of industrial organization 31 (2013) 2, pp. 131-144
Persistent link: https://www.econbiz.de/10009732792
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Kohortenanalyse in der Konsumentenforschung
Peiser, Wolfram - 1991
Persistent link: https://www.econbiz.de/10009701037
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Analyzing sequences in marketing research
Silberer, Günter - In: Quantitative marketing and marketing management : …, (pp. 209-224). 2012
Persistent link: https://www.econbiz.de/10009621892
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Understanding managers' predictions of consumer preferences : a self-referential bias of cognitive empathy
Hattula, Johannes David - 2012
Die vorliegende Dissertation untersucht, wie Manager die Präferenzen ihrer Konsumenten vorhersagen und insbesondere, welche Rolle ein kognitiv-empathisches Verhalten von Managern innerhalb des Vorhersageprozesses spielt. Ein solches Verhalten wird als mentales "Hineinversetzen" in die...
Persistent link: https://www.econbiz.de/10009715327
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A multiactivity latent attrition model for customer base analysis
Schweidel, David A.; Park, Young-hoon; Jamal, Zainab - In: Marketing science : the marketing journal of the … 33 (2014) 2, pp. 273-286
Persistent link: https://www.econbiz.de/10010358776
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A parsimonious multivariate poisson model for market basket analysis
Dippold, Katrin; Hruschka, Haralad - In: Review of managerial science 7 (2013) 4, pp. 393-415
Persistent link: https://www.econbiz.de/10010196980
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Consumer flexibility, data quality and targeted pricing
Sapi, Geza; Suleymanova, Irina - 2013
We investigate how firms' incentives to acquire customer data for targeted offers depend on its quality. A two-dimensional Hotelling model is proposed where consumers are heterogeneous both with respect to their locations and transportation cost parameters (flexibility). Firms have perfect data...
Persistent link: https://www.econbiz.de/10010204781