Market Intelligence -- Table of Contents -- Foreword -- Preface -- CHAPTER 1 Converging Foundations of Intelligence Analysis -- It Depends how you Look at It -- Focus of the Analysis -- Decisional "Altitude" -- Decisional Scope -- Customer/Market Scope -- Product and Technological Scope --...

In Mastering Market Analytics, Robert Kozielski presents different measurement systems and marketing activities, along with common mistakes made by organizations and managers in the process of building measurement, and illustrates how to avoid these mistakes.