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Mehr fürs Geld : Marketing pun...
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Meffert, Heribert
215
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205
Bruhn, Manfred
161
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120
Belz, Christian
60
Wiedmann, Klaus-Peter
56
Homburg, Christian
54
Bauer, Hans H.
51
Kirchgeorg, Manfred
48
Zerres, Michael P.
47
Armstrong, Gary
46
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45
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44
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44
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43
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43
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42
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42
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41
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40
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38
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37
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36
Unger, Fritz
36
Backhaus, Klaus
35
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35
Weis, Hans Christian
35
Kerin, Roger A.
34
Koschnick, Wolfgang J.
34
Phillips, Patricia Pulliam
34
Raffée, Hans
34
Huber, Frank
33
Hörschgen, Hans
27
Schögel, Marcus
27
Fill, Chris
26
Leeflang, Peter
26
Scheuch, Fritz
26
Zentes, Joachim
26
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25
Piercy, Nigel
25
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International Monetary Fund (IMF)
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Fördergesellschaft Marketing an der Universität Augsburg
22
Edward Elgar Publishing
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European Society for Opinion and Marketing Research
19
Haufe-Lexware GmbH & Co. KG
15
W. Kohlhammer GmbH
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De Gruyter Oldenbourg
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8
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8
Gesellschaft für Innovatives Marketing
7
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7
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7
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Europäische Hochschulschriften / 5
144
Journal of business research : JBR
123
Springer eBook Collection
120
Industrial marketing management : the international journal for industrial and high-tech firms
98
Springer eBook Collection / Business and Economics
93
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76
Lehrbuch
75
European journal of marketing : EJM
73
Journal of marketing management : MM
68
Journal of marketing education : JME
67
Journal of marketing
66
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
Marketing theory
56
Journal of the Academy of Marketing Science
55
Journal of macromarketing : examining the interactions among markets, marketing, and society
54
Arbeitspapier / Institut für Marketing, Universität Mannheim
47
Hamburger Schriften zur Marketingforschung
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44
Marketing intelligence & planning
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Journal of business-to-business marketing
43
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42
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
Journal of historical research in marketing
41
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
38
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
38
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
36
Journal of advertising research
36
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36
essentials
36
Premier reference source
34
Journal of Islamic marketing : JIMA
32
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UTB
32
Journal of business ethics : JOBE
31
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
31
Journal of research in marketing and entrepreneurship : JRME
30
Journal of strategic marketing
30
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71
Achieving rapid value and ROI from supply chain visibility while building long-term capabilities
Bonny, Nick
;
Lander, Rafael
- In:
Journal of supply chain management, logistics and …
6
(
2023/2024
)
2
,
pp. 102-111
Persistent link: https://www.econbiz.de/10014475165
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72
Analysing productivity of digital marketing investments through selected metrics
Kaur, Kamalpreet
;
Kathuria, Lalit Mohan
- In:
International journal of business innovation and …
32
(
2023
)
1
,
pp. 126-146
Persistent link: https://www.econbiz.de/10014438457
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73
Impact of capital structure on Indian banking : an empirical analysis
Malik, Archana
;
Singh, Harjit
- In:
International journal of public sector performance …
12
(
2023
)
3
,
pp. 334-345
Persistent link: https://www.econbiz.de/10014430777
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74
Return on investment of complaint management : a review and research agenda
Carlson, Jamie
;
Sourdin, Tania
;
Armstrong, Christine
; …
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
4
,
pp. 350-360
Persistent link: https://www.econbiz.de/10014381409
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75
Comparing effectiveness and return on investment of action- and results-based agri-environmental payments in Switzerland
Wuepper, David
;
Huber, Robert
- In:
American journal of agricultural economics
104
(
2022
)
5
,
pp. 1585-1604
Persistent link: https://www.econbiz.de/10013466132
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76
Return on investment for small businesses that obtain ISO 9001:2015 certification
Hyer, LeAnna
;
Tang, Herman
- In:
International journal of productivity and quality …
41
(
2024
)
4
,
pp. 553-568
Persistent link: https://www.econbiz.de/10015065547
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77
Return on investment of agile implementation
Filipe, César
;
Pereira, Leandro
;
Costa, Renato J. Lopes da
- In:
International journal of business performance …
25
(
2024
)
1
,
pp. 69-93
Persistent link: https://www.econbiz.de/10015063000
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78
Asset returns, investment horizons, and intertemporal preferences
Kandel, Shmuel
;
Stambaugh, Robert F.
-
1990
Persistent link: https://www.econbiz.de/10000800651
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79
Fiscal increasing returns, investment and international capital movements
Velasco, Andrés
-
1991
Persistent link: https://www.econbiz.de/10000818815
Saved in:
80
On stock market returns and returns on investment
Rockinger, Michael
;
Restoy, Fernando
-
1993
Persistent link: https://www.econbiz.de/10000881687
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