Economic exchange is a fundamental and necessary activity within any society. In order for an economic exchange to occur, the universal marketing activities must be performed by participants in the exchange process. Traditionally, our literature has focused attention on the role of the seller....

Using the theoretical foundations of the resource-based view of the firm, this study develops and measures marketing employee development capabilities and investigates how it moderates the relationships between brand and customer relationship management capabilities and firm performance...

Sales technology has had a major impact on the efficiency, effectiveness, and relationship building processes between the organization, manager, salesperson, and ultimately, the customer. However, this technology may generate ethical issues for these stakeholders. While the importance of sales...